Why Computer Performance Matters When Running a Design Agency by Logan Lenz

With the increasing demand for better visual content and the rise of internet marketing, design agencies are working on more projects than ever before. The popularity of social media makes the demand for high-quality visuals even higher; we haven't even begun talking about video marketing.

More projects mean more challenges for digital agencies. Designers and creative directors need to work fluidly with each other to keep up with tight deadlines and high standards. Capable computers with good performance are becoming a necessity.

Better Performance = Smooth Experience

Designers rely on inspiration and the power of their tools to create stunning designs. The more seamless design apps such as Adobe Photoshop and Illustrator you can run on a computer, the better the results will be. The slightest disruption in the process – a glitch or a computer that stutters when handling heavier load – can quickly ruin concentration.

The computer's performance also plays a significant role in helping designers keep up with more tasks. Smoother user experience leads to designers being able to complete projects faster and more efficiently. Design agencies can expand their capacity by investing in high-performing computers to support their talents.

There are ways to ensure smooth user experience and top performance. For design purposes, sufficient RAM and fast SSDs are key components to add to the computer. Almost every computer can be upgraded to have up to 64 GB of RAM, including Apple’s iMacs. There are iMac memory modules you can buy to improve the performance of your machines.

Access to More Creative Tools

Most design and video editing apps are coded to be as efficient as they can be. The latest version of Adobe CC 2017, for example, will run just fine on a system with 4 GB of RAM and 5,400 RPM hard drives. The performance of these apps will still be limited to the resources available to them.

Plugins, however, aren’t so kind to limited resources. Noise-reduction plugins are great examples of resource-heavy tools that your designers can’t access unless they are using capable computers. The plugin takes ages to load and longer to process images, rendering them almost unusable.

Video editing apps and the plugins that go along with them are even more resource-intensive. You need at least 16 GB of RAM and a capable processor for a complete editing suite to run smoothly.

Higher Quality Designs

Last, but not least, we also have the fact that good performance is needed to produce high-quality results. Clients are now expecting higher resolutions and more details from the visual contents you create. 4K is becoming more common and processing 4K content to get the best results requires more computer resources.

This is why computer performance matters when running a digital agency. Without capable computers supporting your talent, it will be difficult to keep up with tighter deadlines, work on multiple projects simultaneously, use the latest and greatest creative tools available, and produce better overall results at the end of the process. Capable computers are a great investment for your design agency.

3 B2B Marketing Mistakes You Should Avoid At all Costs by Logan Lenz

With the recent advancements in social media, digital media, and various other channels, there are more opportunities than ever for B2B marketers. However, with this bevy of choices comes a lot of confusion and increases the chance for error. Here are some of the most common mistakes B2B marketers make and how you can avoid them.

Not Focusing enough on SEO

Many B2B marketers tend to neglect SEO for some reason and focus mainly on getting leads and meeting face to face. However, SEO should play a major role in your strategy, whether you’re selling laser cutting equipment to multinationals or work with local businesses. It is estimated that over 20% of all searches conducted are for local businesses, so you’re leaving a lot of money on the table if you’re not taking advantage of SEO. You should contact an SEO company and ask them to audit your site. You should, ideally, rank number one for your company’s name. If that isn’t the case, you have a problem.

Not Having an Email Marketing Strategy

Email marketing is one of the most powerful and overlooked strategies when it comes to B2B marketing. It is also one of the methods with the best return on investment. As a matter of fact, it has been estimated that email marketing has a 4,000%+ return on investment across all industries.

One of the best ways to gather emails is to use an email finder tool such as theemailfinder.co. A tool like this will allow you to find emails that are still active and not waste time contacting people who no longer work at a certain company. Next, you can contact each one personally and throw a personalized pitch, or blast messages. However, make sure that you comply with the anti-spam regulation in your area. In the US and Canada, you can send unsolicited emails to companies as long as it is clearly marked as a marketing solicitation or advertisement. Only emails sent through a preauthorized mailing list are exempt.

Not taking into Account On-Site Conversion Rates

The main goal of any website should be to convert, right? However, you’d be surprised at how many people neglect the conversion part of their website. They have an “if it’s not broken, don’t fix it” approach, but rarely can they ascertain if their site is working. Improving website conversions is an easy way to boost your business without spending too much. It is estimated that two to three percent of all visitors to websites end up converting into leads. You could easily double that by making some minor modifications. You could run some a/b testing on your site and make tweaks to your web copy, or you could use analytics software such as HotJar to identify patterns and make corrections.

If you’re in the B2B business, remember that SEO should still play a major role in any strategy, as well as email marketing, as long as you abide by the rules in your jurisdiction. Last, but not least, seek to constantly improve your site’s conversion rates for better results.

How to Drive More Traffic to Your Website by Logan Lenz

If you run a business then one of your key priorities is to drive traffic to your website and try to convert those visitors into customers. If you are looking to drive more traffic to your website, then there are a few basic methods that are used successfully by marketers. If you are new to marketing strategies, then you might need to research more thoroughly and ask for advice from marketing experts. However, for now, we are just looking at the high-level concepts.

SEO – Search Engine Optimization is the methodology behind driving traffic to your website organically. By the term organic, we mean through unpaid traffic methods. This mostly consists of ensuring your website content gets a good rating by the criteria used by the search engines. There is no definitive answer to how to get the highest scores, and the algorithms used to calculate rankings are adjusted at regular intervals. However, there are some general principles that you can follow to improve your SEO performance.

Marketers consider that the following plays a significant part in search engine rankings:

Keywords – Including relevant keywords in your website pages can boost the ranking, but ‘over-stuffing’ runs the risk of being penalized. Therefore, you have to work hard to get the balance right and make sure that any content is natural and useful.

Links – Adding links in your content to trusted sites is also deemed to improve ranking. Using links that add real value to your content are the ones that you should be going for. So, if you are using research results to add as evidence to your page, people will find value in this.

Image Tags – Tagging all of the images on your website with relevant tags will enable the search engines to identify them. If you leave the tags blank, the search engines will ignore your images, and this could hinder prospective clients and customers.

Meta Description – The meta description is a summary of text that appears under your website’s URL within the search page. It is important to get the right type of words here as it will persuade users to click on the links to your website.

PPC – Another effective way of driving traffic to websites is through paid traffic such as Pay Per Click. This is where you pay to display an ad for your website and each time someone clicks through to your website you pay a fee.

Marketing Channels – One of the best ways to get new customers is via email marketing. By constructing effective emails that persuade the recipients to either visit your website, call your office or email you, you will get higher numbers of customers. If you master the creation of good quality email content, with a strong call to action, you can drive significant numbers of potential customers to your website. Once you have a high number of visitors, you will need to persuade them of your expertise/quality of products through

4 Foolproof Tips to Increase Your Blogging Community by Logan Lenz

If you are struggling to break into the internet market, it is highly likely you are not using the right marketing strategy. Many website owners have fallen for scams in a bid to increase online visibility. Such schemes end up ruining website ranking and it is advisable to only use tested and proven strategies.

Blogging is one of the most effective marketing strategies if you are looking for organic traffic. It is a white hat and Webmaster-approved tool to boost your ranking on search engine result pages (SERPs) while also positioning your brand in your industry. A blog is also invaluable in building customer relationships.

Well, while many websites now boast a blog, most website owners complain about poor traffic to their platforms. It is widely said, and rightly so, that building a blog can take minutes but building a successful blog with a significant following can take months if not years. 

Luckily, creating a blog is easy and faster using the following tips:

1.       Inviting Interaction

Many blogs have fantastic content yet they don’t enjoy much traffic. It is normal for readers to leave a comment and leave but as a blogger, you have to think of unique ways to inspire more readers to interact.

A call to interact is easy to implement by simply asking readers to comment about your products and services, asking questions, writing discussion-type posts which will elicit response, polls and challenges, and off-blog invitations among other strategies. 

2.       Utilize Influencers

This is a unique and highly effective strategy to attract serious readers. To do this, you have to start interacting with influencers in your niche by visiting their blogs and asking them to contribute to your blog. This networking might take time to bear fruits but once they are ready to write for you, make sure everyone knows about it. This strategy gets you quality content and access to better distribution through the influencer’s networks.

3.       Use a Conversational Voice

This is a cardinal rule when blogging. Make sure you don’t talk at readers but rather talk to them.  This is a trap most authorities in different niches fall into. Just because you know a lot about a particular topic should not be a reason to turn away interested readers.

Make your content conversational and interesting. However difficult the topic is, break it down just like you would in a conversation. This is a simple way to invite more readers to come back for more. Tell stories, use personal language and share opinions if you want to grow your blogging community.

4.       Use Challenges

Readers go online because they want to learn and interact. If your content is just informational, it will bring in traffic, but not as much traffic as it would if you included a challenge. Many top blogs today grew their communities through challenges which brought on more and more participants. You need to assess your target audience and the blog’s objective when creating a challenge to ensure you have a relevant following.

There are other strategies including face-to-face meetings, putting your readers in the spotlight, repurposing your content in line with SEO and industry changes among other strategies.

5 Ways You Can Successfully Improve Your Brand Performance by Logan Lenz

Image is everything when it comes to business. It only takes one typo, security breach or customer service gaffe for your company to start fraying at the seams. Unfortunately, many companies can be so concerned with their bottom-line, deadlines or weaknesses that they take their eye off the ball when it comes to their branding.

However, as any successful business will know, your brand is your bread and butter, so you must find ways to successful improve it at every opportunity. That’s why we are providing five helpful tips to help boost your brand performance.

1.     Don’t Forget About Your Audience

Do you know your target audience? If so, you could probably describe your typical customer in detail. We, therefore, recommend writing down the different types of customers who shop with you – as they will determine your image. Once you have written them down, we advise you to go away and look at the recent data.

Does the average customer reflect your depiction? You might just be surprised by the results. Brands change over the years. A 20-year-old established company may no longer attract a younger audience, therefore, a company needs to grow alongside their audience or rebrand to cater to a new demographic.

2.     Secure Your Image

Customers or clients are looking for businesses they can trust. If you experience a security breach, all the rebranding in the world may not be able to recover from a significant data loss that put customers’ sensitive information at risk.

To protect your brand, you must heighten your security levels at every opportunity, so you do not experience a threat to your business.

For example, Bytes can provide the third-party CloudFlex solution that can tighten security control. You can, therefore, benefit from a host of reliable security services that aid your Office 365 environment, such as email archiving that can improve data redundancy to ensure you meet your compliance obligations.

You can also take advantage of their backup and disaster recovery tools, which can protect your business against human error or malicious malware. From endpoint security and archiving to email and document encryption, there is a security solution that can secure both your data and image.

3.     Create User-Friendly Experiences

A poor website load time, bad content marketing and an unfriendly navigation experience will reflect a poor performing company. You must therefore effectively manage your brand’s image to provide a user-friendly experience that reinforces your brand. Customers are looking for attention to detail, and a misspelt word, low-quality product image or complex checkout experience can be all it takes for a customer to visit a competitor.

4.     Consistency is Key

It is important to remain consistent with your tone of voice, message and offers, which will ensure every marketing campaign reflects your company branding. You must, therefore, provide clear communications that not only match your image but can take your brand to the next level. Be inspired by the likes of Innocent drinks which are experts at effective branding.

5.     Keep it Simple

Many brands think they need to overcomplicate their marketing materials to develop a brand. However, less really is more. If you want to develop a tone of voice, keep it short, simple and to-the-point. If you choose your words carefully, customers will easily engage with your brand and will remember your company easily.

How to Make More Sales Through an Ecommerce Store by Logan Lenz

Are you unsure about how to make more sales through your online store or are you thinking about setting up an online store in the near future? Either way, it's crucial that you find effective ways to increase the number of people who visit your website and eventually purchase your products or services. Below are some of the ways you can increase the number of online sales you can make.

Hire a Professional Online Marketing Company

It's always a good idea to get help from professionals and this is particularly true when it comes the complex issue of trying to market your business online and reach a larger online audience of shoppers and customers who are interested in what your company offers. Some online marketing companies act as a full service digital agency or you can hire this type of business to carry out specific online marketing tasks, depending on your business requirements and budget.

Create an Affiliate Program

If you sell higher value items, it may be worth your while developing an affiliate program for the products or services you offer. With an affiliate program, other individuals and business sign up to promote your products or services in exchange for a commission.

This commission is only paid if the promotion carried out by your affiliates results in a sale. As a merchant, you may not make as much money per sale when affiliate sales take place, but you could make a lot more sales because you have the potential to have a lot of affiliates who will send large numbers of shoppers to your store.

Create a Content Marketing Strategy

Creating and publishing large amounts of high-quality content for a specific niche or industry is a sure-fire way to get the attention of a large audience of online users who may also be interested in purchasing your products and services.

If the content you publish is useful and valuable, you will start to build trust with potential customers and the content you publish can often act as an effective online sales tool. Blog posts, videos, podcasts and detailed product reviews are just some of the content strategies you can use to generate much more interest in your ecommerce store.

Paid Advertising

A large number of paid advertising platforms are available and they have the potential to send huge numbers of shoppers and customers to an online store. If you have the budget and the marketing knowledge, you can direct people who search online or visit your social media pages to specific pages on your ecommerce store that list and give details about your products and services.

Use Social Media

It's difficult to mention online marketing without mentioning the world's most popular social media websites. These websites are the perfect places to promote the products or services you have to offer. For example, you could add images of what you offer on your social media pages and include links to your ecommerce store.

Making as many sales as possible is the ultimate goal of any online store owner. Following the tips above will make it more likely that this will happen for you.

Effective Ways to Impress Potential Clients by Logan Lenz

First impressions last and this is particularly true in today's business world. The internet and other technologies have made it much easier to reach out to potential clients, but it also means these potential clients have many more options too. Your business has to stand out from the crowd for all the right reasons and you can achieve this important goal in the following ways.

Use the Personal Touch

If it's viable, you should attempt to meet your potential clients face-to-face. This can break down many of the communication barriers that sometimes exist when you are dealing with people online or over the phone.

This personal touch also helps building trust and help you find out exactly what a possible future client expects from you and your business. For example, if you want to showcase your products or services, you could bring marketing materials and presentation folders produced by providers like Folderprinting.co.uk to any meetings you have with your clients.

Build a High-quality Website

If meeting with a client in the flesh is not an option, or you want other people and businesses to find out more about what your business offers, it's crucial to develop a professional, easy-to-use website. The most effective websites include testimonials, case studies, a portfolio section and go into detail about the products and services a business specializes in.

In many instances, leading companies in some industries go a step further and include a helpdesk facility, a blog, an online store and discussion areas which are all useful to help existing and future clients, as well as build trust.

Create and Maintain Professional Looking Social Media Accounts

Your website is not the only way you can promote yourself and your business online. A wide range of social media websites play a vital role in the way different organizations reach out to their target market.

Every one of your social media accounts needs to look professional and you should always aim to help people, publish useful content and send out a positive message from these online accounts. Every interaction that takes place on your social media accounts is usually available for the whole world to see which makes this an even more important exercise.

Provide Value First

It can take time to build up a positive relationship with a client, so you need to hit the ground running by providing some value before a business lead becomes a paying customer. Once a possible customer becomes familiar with how your business operates and has received some value, their impression of your business will change for the better. Providing free product trials or publishing valuable content on your website that is related to your industry are two effective ways you can achieve this goal.

Ideally, every business owner wants to get off to the best possible start with the people who are thinking about buying their products and services. It's a situation you can control and you can increase the possibility of more leads becoming satisfied customers of yours.

How to Beef Up Your WordPress Website Security by Logan Lenz

Having a WordPress website is one of the best things you can have. With this platform, you don’t need to worry too much about coding. The platform handles practically everything from software update to content management. There are also so many tools you can use to make your website better. However, when it comes to the security of your website, you must not rely solely on the default settings. If you are serious about website security, here are some of the things you need to do for your WordPress website.

Choose a hosting service carefully

Most website vulnerabilities results because of the server end loopholes. What is even worse is the fact that when the problem is on the server end, there is nothing much you can do to heighten the security of your site. The hosting service you end up using is the greatest source of website vulnerabilities. This is why you have to pick a hosting service with great care. Choose a hosting service that is not only reliable in relation to speed but one that responds secure and has a good reputation. Steer clear of shared hosting.

Only install trusted third party software

The beauty of using WordPress is that you have so many great tools to choose from. You can use themes and plugins to fine tune your website to your liking. However, not every plugin out there is worth installing. You have to focus more on the reputation of the publishers. Do they offer reliable technical support? Are their plugins updated regularly? Do you know anything about the publisher? The last thing you want to do is to end up installing a plugin that will give a hacker unlimited access to your website.

Still on plugins, it is critical that you make sure that you update all the plugins on your website. For the ones you don’t use, remove them. Hackers can easily exploit the unused plugins to gain access into your website.

Protect the login page

Another important thing you should do is to protect your login page. You do this by encrypting it. You can use SSL for this. The best thing about using SSL is that it will encrypt any data you send so that hackers cannot understand it. Your login details should also be unpredictable and unique. Don’t use the same login details for all your websites. Use different login credentials. Your passwords should also be alphanumeric and at least 12 characters long. Limiting the number of login attempts will further reinforce your website security. Introducing a two-step authentication is also recommended.

Make use of security plugins

There are several great plugins you can use to reinforce the security of your website. Make use of them. There are tools you can use for scheduled security scans and others that will alert you whenever there is an unauthorized access.

These are just a couple of the things you can do to reinforce the security of your website. The best tip you can get is that of regularly updating your plugins. This will help patch the security loopholes.

Author Bio

Vishnu is an experienced web developer and an expert in website security. He works with https://www.libertylending.com/; a finance website. You can follow him on twitter handle @vishnu.