How to Beef Up Your WordPress Website Security by Logan Lenz

Having a WordPress website is one of the best things you can have. With this platform, you don’t need to worry too much about coding. The platform handles practically everything from software update to content management. There are also so many tools you can use to make your website better. However, when it comes to the security of your website, you must not rely solely on the default settings. If you are serious about website security, here are some of the things you need to do for your WordPress website.

Choose a hosting service carefully

Most website vulnerabilities results because of the server end loopholes. What is even worse is the fact that when the problem is on the server end, there is nothing much you can do to heighten the security of your site. The hosting service you end up using is the greatest source of website vulnerabilities. This is why you have to pick a hosting service with great care. Choose a hosting service that is not only reliable in relation to speed but one that responds secure and has a good reputation. Steer clear of shared hosting.

Only install trusted third party software

The beauty of using WordPress is that you have so many great tools to choose from. You can use themes and plugins to fine tune your website to your liking. However, not every plugin out there is worth installing. You have to focus more on the reputation of the publishers. Do they offer reliable technical support? Are their plugins updated regularly? Do you know anything about the publisher? The last thing you want to do is to end up installing a plugin that will give a hacker unlimited access to your website.

Still on plugins, it is critical that you make sure that you update all the plugins on your website. For the ones you don’t use, remove them. Hackers can easily exploit the unused plugins to gain access into your website.

Protect the login page

Another important thing you should do is to protect your login page. You do this by encrypting it. You can use SSL for this. The best thing about using SSL is that it will encrypt any data you send so that hackers cannot understand it. Your login details should also be unpredictable and unique. Don’t use the same login details for all your websites. Use different login credentials. Your passwords should also be alphanumeric and at least 12 characters long. Limiting the number of login attempts will further reinforce your website security. Introducing a two-step authentication is also recommended.

Make use of security plugins

There are several great plugins you can use to reinforce the security of your website. Make use of them. There are tools you can use for scheduled security scans and others that will alert you whenever there is an unauthorized access.

These are just a couple of the things you can do to reinforce the security of your website. The best tip you can get is that of regularly updating your plugins. This will help patch the security loopholes.

Author Bio

Vishnu is an experienced web developer and an expert in website security. He works with https://www.libertylending.com/; a finance website. You can follow him on twitter handle @vishnu.

5 Ways to Improve Your Blogger Outreach and Create Lasting Partnerships by Logan Lenz

Link building is still one of the best ways to boost your website’s SEO, provided that you do it correctly. Guest posting on relevant blogs is a safe and effective method of building genuine links that will lead potential customers to your site, but getting your content onto somebody else’s blog could prove stressful. Blogger outreach is a vital component of content marketing, therefore, building and keeping strong relationships with popular blog owners is key to your success in this area. Here are some top tips for improving your outreach campaigns and developing good business-blogger partnerships.

Outsource

If your startup has only just been launched, then you might think that outsourcing your outreach campaign is too expensive for your company right now. However, it could work out cheaper and you will probably find suitable blogs sooner, since companies such as Clickintelligence.com are constantly working on not only finding new blogs for their clients to post on, but also maintaining good partnerships with the ones they regularly use. 

Offer Incentives

Today, there are probably millions of companies all wanting to make some money from popular bloggers, so it’s important to ensure that your offer stands out. Remember that blog writers and owners are also businesspeople who need to make money from their online content, so try to offer them something in return, for example, linking their blog on your social media or providing a free product for them from your range, which they could then review. Offering something to bloggers in return is definitely an investment that can pay off massively when you are conducting outreach. 

Build Partnerships

Depending on the type of product or service that your company offers, you might want to consider entering into partnerships with popular relevant blogs in your industry. For example, you could send new product lines to bloggers to review, appoint a popular blogger as a brand ambassador, or set up an affiliate scheme that allows selected bloggers to advertise your products or services and take a commission for any sales that they generate. Always keep in mind that lasting, effective relationships between business owners and bloggers should be ‘give and take’, where each party benefits from the agreement.

Host Blogger Events

Blogging can easily become a lonely profession, so many blog writers enjoy going to events where they can meet like-minded people and find out about new businesses that could bring more income to their site. Hosting an exclusive event for bloggers who are suitable for marketing your product not only gives them a real chance to learn more about your brand first-hand, but being able to meet in person often strengthens the relationship that you build and increases your chance of a long-lasting partnership.

Write Natural Content

Lastly, when choosing potential blogs for building links, you should make sure that they are suitable for natural content that fits in well with your business and brand. Blog owners are more likely to agree to help you if you can provide them with interesting, informational content which is relevant to their readers and likely to improve traffic.

Do you have any tips for building and maintaining blogger relationships? We’d love to hear from you in the comments.

What Are The Main Benefits Of Blogging? by Logan Lenz

Sharing your thoughts and interests with like-minded people is a fantastic way to spend your time. Blogging is now the easiest way to do this. There are dozens of different benefits to blogging, some which are more obvious than others.

If you don’t know where to start when it comes to blogging, it could be a good idea to book yourself onto a comprehensive WordPress Course in order to learn more. This is the most popular blogging platform in the world, with over 75 million individual blogs. The platform is incredibly easy to use, so even a relative computer novice will be able to get to grips with how their blog works.

Read this helpful guide about the main benefits of blogging.

Blogging Enhances Your Passions

Whether you are into surfboarding or tai chi, blogging about your hobby can actually make you enjoy it more. This is because you will always be thinking of interesting topics to write about when it comes to your passion. For example, writing a blog about trekking might inspire you to travel the world exploring different trails rather than simply staying in your home country.

Blogging Creates A Sense Of Community

You will meet like-minded people in the blogosphere, who will be able to share their experiences as well as any useful information that they have to offer. Through your blog, you might meet some lifelong friends, simply by sharing your passion with the rest of the world.

This sense of community can be especially important if you are blogging about a sensitive issue such as an eating disorder or mental health issues. Writing about difficult topics in the (relatively) anonymous realm of the internet can be a relief for many people. You may find that you are able to help people who are in a similar position to yourself.

Blogging Can Bring About Real Changes

Blogging can be a force for positive changes in the world. People use blogs to highlight a range of different issues from environmental problems to people’s rights under their government. Events such as the Arab Spring - where protesters were able to harness the power of social media to help overthrow governments - highlights the power that simply posting on the internet can have.

You might have smaller concerns, such as the level of the traffic in your hometown. If you start blogging about it, other people may come onboard and share their concerns as well. You may then be able to influence your local council or Member of Parliament to bring about changes.

Blogging Is A Way To Discover New Passions

The longer you spend reading other people's blogs, the more you will find. For example, you might blog about fishing, and you come into contact with someone who does sea fishing off the coast of Jamaica. This could inspire a trip to the Caribbean and will lead you to discover a whole new way of life in terms of food and music.

Hopefully, this guide has inspired you to write a blog. Why not get started today?

Link Building Tips for Local Businesses by Logan Lenz

Local SEO is shaping up to be a great way for small businesses to market their products and services. It is now possible for businesses to target a very specific, location-based audience through SEO and other internet marketing instruments. Aside from the usual strategies, such as setting up a Google Business Page, there are ways to fine-tune your SEO campaign for even more specific reach.

Link building is one of the instruments you can use to sharpen your local SEO strategy. There are several simple tips you can apply in order to promote your business to a local audience through this method.

Get Involved in Local Activities

Does your city host festivals or unique events? One of the best ways to generate a lot of relevant backlinks is by getting involved in these events. This may not be a conventional approach to link building, but it is an effective approach nonetheless.

You can start by writing about local festivals and events. Provide a link to the events’ websites and you will be well on your way to building relationships with the organizers. You may even get a couple of backlinks in return.

Another thing to consider is sponsoring the events that match your business nicely. When you appear as a sponsor, the chances of getting backlinks from high authority sites – such as local news websites and mainstream media – are higher. The main website of the event you’re sponsoring will also link back to your site.

Local Activations

Social media is a great platform to build relationships and gain backlinks. While there are plenty of campaigns you can try to target a local audience, local activation is definitely the most effective approach. You can start by hosting a special promotional offer. In order for customers to qualify for the offer, ask them to post something about the business on social media.

Don’t just stop there either. You can help promote the local community and get a lot of relevant backlinks by adding context to the campaign. For example, you can offer customers a free cup of coffee when they volunteer in a local movement. Ask them to post about the activity on social media to get the reward.

Work with Other Business Owners

It is not difficult to find other local businesses that are also trying to widen their reach on the search engines. Through careful planning, you can work together with local business owners in promoting not only the businesses but also the area in general.

There are even more ways to gain insight on the best way to collaborate – and the best businesses to engage. You can use the professional services provided by companies like clickintelligence.co.uk to garner more information and data as well as formulate the right campaign based on the market.

A carefully planned campaign is all you need. Once you start generating relevant backlinks and maintaining strong relationships with the community and local businesses, you will start seeing a nice boost to your site’s local SEO performance. You can even build a stronger online presence along the way.

How Nationwide is using Tech to inspire the Future by Logan Lenz

Nationwide Building Society is a financial institution established in Great Britain. It is also the biggest building society in the world. Its headquarters are situated in Swindon. The building society was formed after more than a hundred merger deals. Currently, it is the second biggest savings and property mortgages provider in Britain.

Unbeatable customer experience

Nationwide was recently ranked number 1 in customer service compared to its competitors. If you want to be served like a king, Nationwide is the place for you. It also ranked second in the British Bank Awards. It is known for continuously adding new products and services. If you like a dynamic system that changes with changing times, consider Nationwide.

Nationwide is also a Fortune 500 company that puts great emphasis on customer satisfaction. This is an added advantage to them. This has enabled them to retain a lot of their customers. You will not leave this place, trust you me.

To speak to their customer care staff, the best way is to dial Nationwide contact. Their contacts are provided for both businesses and personal banking questions and advice. To save time during calling, make sure you have your bank details close to you. Such details include credit or debit card details, customer identification number and your telephone banking six digit codes.

Key financial player in the UK

In as much as Nationwide is a building society, it is one of the largest providers of financial services in the UK. They offer a wide variety of current accounts and savings accounts with excellent interest rates. They also provide loans to small businesses and mortgages to property buyers.

You may want to contact Nationwide customer service for the following reasons:

·         Information on ISA and savings accounts

·         Enquiries about personal loans

·         Car and house insurance

·         Complaints

·         Financial advice

Their telephone services run 24 hours a day. If you are stranded in the middle of the night, then there is no cause for alarm, just dial their number and get sorted.

Powered by technology

Other tech advances used by Nationwide include mobile banking. They have a banking app that enables you to access banking services at the comfort of your home. Apple users can log on to the app using the touch ID biometric technology. This is a security measure that ensures you bank safely.

Another tech that is unique to Nationwide is the NCR self-service ATMs. The new ATMs have additional features, such as cheque and cash deposits. They are also large enough to allow two users at the same time. This decongests the banking hall and gives staff enough contact time for staff to advise the customers on other aspects of banking instead of the common withdrawal and deposits.

Internet banking also remains at the heart of Nationwide bank. This enables you to do the following:

·         Make payments

·          Access your balances and statements

·         Manage your credit card

·         Set up regular payments

·         Get an instant response to overdraft requests

·         Keep track of your loan and mortgage

With the above tech, Nationwide endeavors to improve their services and grow with you.

Bio

Abel Benton is a digital marketing guru. He has spent over fifteen years bridging the gap between firms and clients. When he is not connecting customers and service providers, he is probably informing consumers about essential aspects like Nationwide contact system. He has written many articles, which are easily accessible on his website.

 

Year End 2016 Electronics Buyer’s Guide by Logan Lenz

If you find yourself travelling frequently you may be all too familiar with the endless time spent in airports and bus stations waiting for the next leg of the trip to begin. These places can often be far from comfortable. Thankfully several items exist to make your time spent travelling as painless as possible. Consider some of these helpful products if you wish to maximize your enjoyment of time spent traveling.

Tablets

Tablets provide most of the capabilities of a laptop without the size or bulk. Are you tired of squinting at your phone screen to stream video and tv while you wait in the airport? Consider getting a tablet. These handy devices offer increased battery life over laptops and better performance and handling than smart phones. While name brand tablets such as Ipads, Kindles, and Notes can run you several hundred dollars a piece many companies offer cheaply priced tablets that can handle streaming and internet browsing with relative ease. Consider a tablet if you find yourself with downtime in public.

Wireless headphones

If you are frequently using your electronic devices to stream video and listen to music you are no stranger to how frustrating ear buds can be. These factory standard headphones seem to get tangled the second you take them out of your ears and try to store them. Thankfully a solution exists! Many companies offer wireless headphones that produce excellent sound quality. Simply charge them up before your trip and you should have 8 to 12 hours of listening time before they die out. You no longer have to fight with cords and wires! Shoot on over to Groupon Goods Consumer Electronics for their selection of wireless headphones to view their amazing deals and coupons.

Portable dvd players

Many companies offer a portable dvd player for under fifty dollars. These lightweight devices can be perfect for watching the discount dvds that are available for purchase and rental in many airports, gas stations, and rest stops. Portable dvd players are perfect for children who you don’t fully trust with the financial responsibility of a tablet. Consider a portable dvd player if you are travelling with children or extended family.

7 SEO Tips Every Web Designer Must Know for 2016 by Logan Lenz

2016 is here, and my oh my what a ride it has already been. With constant changes in the virtual and physical world, it’s setting up to be a major year for SEO companies. Today we are giving you a list of the latest SEO tips for your new client’s website proposal.

seo.jpg

1. Social Content Is More Important Than Ever

Social media is here to stay. More and more of the SERP’s are giving more weight to these social profiles a booster to SEO. Many marketers and large companies are seeing the benefits of such a craze.

You will need to merge your SEO strategy with your social media in order to stay competitive in the coming years.

2. Videos Are Still King Of Content

Videos have long been the king of content. They are the best way to engage your audience and drive up conversions. In 2016, this is no different. But the SERP’s are beginning to take video content into mind when ranking a page. Google is now reporting that 62% of all searches online are now video related.

Not only should you rank your content as a webpage, but also as a video, as more and more searches are bringing merged results with webpages and videos.

3. Mobile Optimization Is No Longer Optional

Your website should already be optimized for mobile. Global network traffic coming from mobile phone is now passing 15% and 4 out of 5 users are now using their mobiles to shop.

If your site is not mobile friendly, google will simply not put it in the search results on a mobile device. You must have a mobile optimized site.

4. Voice Search Function Is Required

Modern users are coming around to the idea of voice search. When out and about it is much easier to give a voice command then have to type things in manually. With the advent of voice activated assistant like Siri and Cortana, voice searching is becoming a day to day trend.

5. Content Aggregation Is Growing

Users are starting to expect to find a massive amount of information in one place. 85% of searches are now made up of Wikipedia, maps, social media, news, images and videos. It is becoming more incentivized to aggregate a wide range of content on your website.

6. Mobile Apps Are Continuing to Grow

52% of all time spent on mobile devices is done using an app. This can range from user to user, but people are finding an app for certain content and sticking with it. Most large websites now prompt users to download their apps and you should be doing the same.

7. Local SEO Is Paramount

Since the Pigeon update, google has started giving prominence to local searches and SEO over a broader term. With 50% of mobile searches being used to find out information about local sites, it should now be the focus of the SEO efforts. Especially for small business.

4 Marketing Efforts That Can Improve Your Offpage SEO by Logan Lenz

Off-page optimization is a strategy which has been subject to much change throughout the past few years. Whilst it has traditionally been focused towards directly improving keyword ranking predominantly through the use of link-building schemes, the introduction of Penguin put an end to many of the traditional forms of off-page optimization and resulted in the practice evolving and developing an array of new techniques. Here are some of the most useful and important off-page SEO techniques which you should definitely use for the best results.

Photo by jannoon028 at freedigitalphotos.net

Photo by jannoon028 at freedigitalphotos.net

Social Media Engagement

Building and engaging a community on social media is becoming an increasingly more essential technique for off-page SEO. With the purpose of off-page SEO constantly leaning towards building and managing online reputation, there is a definite growing need to embrace social media as a digital marketing tool which is legitimate, valuable and extremely effective. Good digital marketing agencies such as Baldyne are fully aware of the importance of using social media marketing for SEO. Social media marketing means more sharability, better interaction with your customer base and increased link building opportunities.

Local Search

Recently, local SEO techniques have become more and more important for business owners. Google are currently on a massive drive towards local search, and for some time, search results on both desktops and mobile devices have been influenced by location, especially for queries where local intent may not be explicit, using IP addresses, mobile network location data or GPS in order to automatically bring up results which are geared towards geographic location by default. A strong local presence can help to increase brand exposure, bring customers to your door and help you to achieve maximum search results real estate.

Customer Reviews

Listing sites are not only important for building links back to your website, they are also crucial for customer reviews, a factor which is becoming more and more important to off-page SEO. For any online and even offline businesses, customer reviews are a hugely important consideration for an off-page optimization strategy, and can even be a vital component of a marketing strategy. A positive review of your company or brand can certainly help to instill confidence in new users and contribute as an important ranking factor for local search. Recent surveys indicate that around 88% of customers trust online reviews just as much as personal recommendations.

Getting Link Building Right

Despite a number of changes being made, link building is certainly not dead and is still a hugely important part of any good off-page SEO strategy. However, it’s important to understand that link building is only truly effective when done right. Ensuring that you prioritize quality over quantity, build natural links, and use a variety of external sources will help you get the best results from your link building strategies. At all costs, poor-quality links and manipulative keyword and anchor techniques should be avoided.

Off-site SEO is hugely important to your website’s search engine rankings and is often directly tied to marketing. By following the right techniques and keeping up to date with the latest SEO trends, you’ll be able to see the best results.