4 Foolproof Tips to Increase Your Blogging Community by Logan Lenz

If you are struggling to break into the internet market, it is highly likely you are not using the right marketing strategy. Many website owners have fallen for scams in a bid to increase online visibility. Such schemes end up ruining website ranking and it is advisable to only use tested and proven strategies.

Blogging is one of the most effective marketing strategies if you are looking for organic traffic. It is a white hat and Webmaster-approved tool to boost your ranking on search engine result pages (SERPs) while also positioning your brand in your industry. A blog is also invaluable in building customer relationships.

Well, while many websites now boast a blog, most website owners complain about poor traffic to their platforms. It is widely said, and rightly so, that building a blog can take minutes but building a successful blog with a significant following can take months if not years. 

Luckily, creating a blog is easy and faster using the following tips:

1.       Inviting Interaction

Many blogs have fantastic content yet they don’t enjoy much traffic. It is normal for readers to leave a comment and leave but as a blogger, you have to think of unique ways to inspire more readers to interact.

A call to interact is easy to implement by simply asking readers to comment about your products and services, asking questions, writing discussion-type posts which will elicit response, polls and challenges, and off-blog invitations among other strategies. 

2.       Utilize Influencers

This is a unique and highly effective strategy to attract serious readers. To do this, you have to start interacting with influencers in your niche by visiting their blogs and asking them to contribute to your blog. This networking might take time to bear fruits but once they are ready to write for you, make sure everyone knows about it. This strategy gets you quality content and access to better distribution through the influencer’s networks.

3.       Use a Conversational Voice

This is a cardinal rule when blogging. Make sure you don’t talk at readers but rather talk to them.  This is a trap most authorities in different niches fall into. Just because you know a lot about a particular topic should not be a reason to turn away interested readers.

Make your content conversational and interesting. However difficult the topic is, break it down just like you would in a conversation. This is a simple way to invite more readers to come back for more. Tell stories, use personal language and share opinions if you want to grow your blogging community.

4.       Use Challenges

Readers go online because they want to learn and interact. If your content is just informational, it will bring in traffic, but not as much traffic as it would if you included a challenge. Many top blogs today grew their communities through challenges which brought on more and more participants. You need to assess your target audience and the blog’s objective when creating a challenge to ensure you have a relevant following.

There are other strategies including face-to-face meetings, putting your readers in the spotlight, repurposing your content in line with SEO and industry changes among other strategies.

5 Ways You Can Successfully Improve Your Brand Performance by Logan Lenz

Image is everything when it comes to business. It only takes one typo, security breach or customer service gaffe for your company to start fraying at the seams. Unfortunately, many companies can be so concerned with their bottom-line, deadlines or weaknesses that they take their eye off the ball when it comes to their branding.

However, as any successful business will know, your brand is your bread and butter, so you must find ways to successful improve it at every opportunity. That’s why we are providing five helpful tips to help boost your brand performance.

1.     Don’t Forget About Your Audience

Do you know your target audience? If so, you could probably describe your typical customer in detail. We, therefore, recommend writing down the different types of customers who shop with you – as they will determine your image. Once you have written them down, we advise you to go away and look at the recent data.

Does the average customer reflect your depiction? You might just be surprised by the results. Brands change over the years. A 20-year-old established company may no longer attract a younger audience, therefore, a company needs to grow alongside their audience or rebrand to cater to a new demographic.

2.     Secure Your Image

Customers or clients are looking for businesses they can trust. If you experience a security breach, all the rebranding in the world may not be able to recover from a significant data loss that put customers’ sensitive information at risk.

To protect your brand, you must heighten your security levels at every opportunity, so you do not experience a threat to your business.

For example, Bytes can provide the third-party CloudFlex solution that can tighten security control. You can, therefore, benefit from a host of reliable security services that aid your Office 365 environment, such as email archiving that can improve data redundancy to ensure you meet your compliance obligations.

You can also take advantage of their backup and disaster recovery tools, which can protect your business against human error or malicious malware. From endpoint security and archiving to email and document encryption, there is a security solution that can secure both your data and image.

3.     Create User-Friendly Experiences

A poor website load time, bad content marketing and an unfriendly navigation experience will reflect a poor performing company. You must therefore effectively manage your brand’s image to provide a user-friendly experience that reinforces your brand. Customers are looking for attention to detail, and a misspelt word, low-quality product image or complex checkout experience can be all it takes for a customer to visit a competitor.

4.     Consistency is Key

It is important to remain consistent with your tone of voice, message and offers, which will ensure every marketing campaign reflects your company branding. You must, therefore, provide clear communications that not only match your image but can take your brand to the next level. Be inspired by the likes of Innocent drinks which are experts at effective branding.

5.     Keep it Simple

Many brands think they need to overcomplicate their marketing materials to develop a brand. However, less really is more. If you want to develop a tone of voice, keep it short, simple and to-the-point. If you choose your words carefully, customers will easily engage with your brand and will remember your company easily.

How to Make More Sales Through an Ecommerce Store by Logan Lenz

Are you unsure about how to make more sales through your online store or are you thinking about setting up an online store in the near future? Either way, it's crucial that you find effective ways to increase the number of people who visit your website and eventually purchase your products or services. Below are some of the ways you can increase the number of online sales you can make.

Hire a Professional Online Marketing Company

It's always a good idea to get help from professionals and this is particularly true when it comes the complex issue of trying to market your business online and reach a larger online audience of shoppers and customers who are interested in what your company offers. Some online marketing companies act as a full service digital agency or you can hire this type of business to carry out specific online marketing tasks, depending on your business requirements and budget.

Create an Affiliate Program

If you sell higher value items, it may be worth your while developing an affiliate program for the products or services you offer. With an affiliate program, other individuals and business sign up to promote your products or services in exchange for a commission.

This commission is only paid if the promotion carried out by your affiliates results in a sale. As a merchant, you may not make as much money per sale when affiliate sales take place, but you could make a lot more sales because you have the potential to have a lot of affiliates who will send large numbers of shoppers to your store.

Create a Content Marketing Strategy

Creating and publishing large amounts of high-quality content for a specific niche or industry is a sure-fire way to get the attention of a large audience of online users who may also be interested in purchasing your products and services.

If the content you publish is useful and valuable, you will start to build trust with potential customers and the content you publish can often act as an effective online sales tool. Blog posts, videos, podcasts and detailed product reviews are just some of the content strategies you can use to generate much more interest in your ecommerce store.

Paid Advertising

A large number of paid advertising platforms are available and they have the potential to send huge numbers of shoppers and customers to an online store. If you have the budget and the marketing knowledge, you can direct people who search online or visit your social media pages to specific pages on your ecommerce store that list and give details about your products and services.

Use Social Media

It's difficult to mention online marketing without mentioning the world's most popular social media websites. These websites are the perfect places to promote the products or services you have to offer. For example, you could add images of what you offer on your social media pages and include links to your ecommerce store.

Making as many sales as possible is the ultimate goal of any online store owner. Following the tips above will make it more likely that this will happen for you.

Effective Ways to Impress Potential Clients by Logan Lenz

First impressions last and this is particularly true in today's business world. The internet and other technologies have made it much easier to reach out to potential clients, but it also means these potential clients have many more options too. Your business has to stand out from the crowd for all the right reasons and you can achieve this important goal in the following ways.

Use the Personal Touch

If it's viable, you should attempt to meet your potential clients face-to-face. This can break down many of the communication barriers that sometimes exist when you are dealing with people online or over the phone.

This personal touch also helps building trust and help you find out exactly what a possible future client expects from you and your business. For example, if you want to showcase your products or services, you could bring marketing materials and presentation folders produced by providers like Folderprinting.co.uk to any meetings you have with your clients.

Build a High-quality Website

If meeting with a client in the flesh is not an option, or you want other people and businesses to find out more about what your business offers, it's crucial to develop a professional, easy-to-use website. The most effective websites include testimonials, case studies, a portfolio section and go into detail about the products and services a business specializes in.

In many instances, leading companies in some industries go a step further and include a helpdesk facility, a blog, an online store and discussion areas which are all useful to help existing and future clients, as well as build trust.

Create and Maintain Professional Looking Social Media Accounts

Your website is not the only way you can promote yourself and your business online. A wide range of social media websites play a vital role in the way different organizations reach out to their target market.

Every one of your social media accounts needs to look professional and you should always aim to help people, publish useful content and send out a positive message from these online accounts. Every interaction that takes place on your social media accounts is usually available for the whole world to see which makes this an even more important exercise.

Provide Value First

It can take time to build up a positive relationship with a client, so you need to hit the ground running by providing some value before a business lead becomes a paying customer. Once a possible customer becomes familiar with how your business operates and has received some value, their impression of your business will change for the better. Providing free product trials or publishing valuable content on your website that is related to your industry are two effective ways you can achieve this goal.

Ideally, every business owner wants to get off to the best possible start with the people who are thinking about buying their products and services. It's a situation you can control and you can increase the possibility of more leads becoming satisfied customers of yours.

How to Beef Up Your WordPress Website Security by Logan Lenz

Having a WordPress website is one of the best things you can have. With this platform, you don’t need to worry too much about coding. The platform handles practically everything from software update to content management. There are also so many tools you can use to make your website better. However, when it comes to the security of your website, you must not rely solely on the default settings. If you are serious about website security, here are some of the things you need to do for your WordPress website.

Choose a hosting service carefully

Most website vulnerabilities results because of the server end loopholes. What is even worse is the fact that when the problem is on the server end, there is nothing much you can do to heighten the security of your site. The hosting service you end up using is the greatest source of website vulnerabilities. This is why you have to pick a hosting service with great care. Choose a hosting service that is not only reliable in relation to speed but one that responds secure and has a good reputation. Steer clear of shared hosting.

Only install trusted third party software

The beauty of using WordPress is that you have so many great tools to choose from. You can use themes and plugins to fine tune your website to your liking. However, not every plugin out there is worth installing. You have to focus more on the reputation of the publishers. Do they offer reliable technical support? Are their plugins updated regularly? Do you know anything about the publisher? The last thing you want to do is to end up installing a plugin that will give a hacker unlimited access to your website.

Still on plugins, it is critical that you make sure that you update all the plugins on your website. For the ones you don’t use, remove them. Hackers can easily exploit the unused plugins to gain access into your website.

Protect the login page

Another important thing you should do is to protect your login page. You do this by encrypting it. You can use SSL for this. The best thing about using SSL is that it will encrypt any data you send so that hackers cannot understand it. Your login details should also be unpredictable and unique. Don’t use the same login details for all your websites. Use different login credentials. Your passwords should also be alphanumeric and at least 12 characters long. Limiting the number of login attempts will further reinforce your website security. Introducing a two-step authentication is also recommended.

Make use of security plugins

There are several great plugins you can use to reinforce the security of your website. Make use of them. There are tools you can use for scheduled security scans and others that will alert you whenever there is an unauthorized access.

These are just a couple of the things you can do to reinforce the security of your website. The best tip you can get is that of regularly updating your plugins. This will help patch the security loopholes.

Author Bio

Vishnu is an experienced web developer and an expert in website security. He works with https://www.libertylending.com/; a finance website. You can follow him on twitter handle @vishnu.

5 Ways to Improve Your Blogger Outreach and Create Lasting Partnerships by Logan Lenz

Link building is still one of the best ways to boost your website’s SEO, provided that you do it correctly. Guest posting on relevant blogs is a safe and effective method of building genuine links that will lead potential customers to your site, but getting your content onto somebody else’s blog could prove stressful. Blogger outreach is a vital component of content marketing, therefore, building and keeping strong relationships with popular blog owners is key to your success in this area. Here are some top tips for improving your outreach campaigns and developing good business-blogger partnerships.

Outsource

If your startup has only just been launched, then you might think that outsourcing your outreach campaign is too expensive for your company right now. However, it could work out cheaper and you will probably find suitable blogs sooner, since companies such as Clickintelligence.com are constantly working on not only finding new blogs for their clients to post on, but also maintaining good partnerships with the ones they regularly use. 

Offer Incentives

Today, there are probably millions of companies all wanting to make some money from popular bloggers, so it’s important to ensure that your offer stands out. Remember that blog writers and owners are also businesspeople who need to make money from their online content, so try to offer them something in return, for example, linking their blog on your social media or providing a free product for them from your range, which they could then review. Offering something to bloggers in return is definitely an investment that can pay off massively when you are conducting outreach. 

Build Partnerships

Depending on the type of product or service that your company offers, you might want to consider entering into partnerships with popular relevant blogs in your industry. For example, you could send new product lines to bloggers to review, appoint a popular blogger as a brand ambassador, or set up an affiliate scheme that allows selected bloggers to advertise your products or services and take a commission for any sales that they generate. Always keep in mind that lasting, effective relationships between business owners and bloggers should be ‘give and take’, where each party benefits from the agreement.

Host Blogger Events

Blogging can easily become a lonely profession, so many blog writers enjoy going to events where they can meet like-minded people and find out about new businesses that could bring more income to their site. Hosting an exclusive event for bloggers who are suitable for marketing your product not only gives them a real chance to learn more about your brand first-hand, but being able to meet in person often strengthens the relationship that you build and increases your chance of a long-lasting partnership.

Write Natural Content

Lastly, when choosing potential blogs for building links, you should make sure that they are suitable for natural content that fits in well with your business and brand. Blog owners are more likely to agree to help you if you can provide them with interesting, informational content which is relevant to their readers and likely to improve traffic.

Do you have any tips for building and maintaining blogger relationships? We’d love to hear from you in the comments.

What Are The Main Benefits Of Blogging? by Logan Lenz

Sharing your thoughts and interests with like-minded people is a fantastic way to spend your time. Blogging is now the easiest way to do this. There are dozens of different benefits to blogging, some which are more obvious than others.

If you don’t know where to start when it comes to blogging, it could be a good idea to book yourself onto a comprehensive WordPress Course in order to learn more. This is the most popular blogging platform in the world, with over 75 million individual blogs. The platform is incredibly easy to use, so even a relative computer novice will be able to get to grips with how their blog works.

Read this helpful guide about the main benefits of blogging.

Blogging Enhances Your Passions

Whether you are into surfboarding or tai chi, blogging about your hobby can actually make you enjoy it more. This is because you will always be thinking of interesting topics to write about when it comes to your passion. For example, writing a blog about trekking might inspire you to travel the world exploring different trails rather than simply staying in your home country.

Blogging Creates A Sense Of Community

You will meet like-minded people in the blogosphere, who will be able to share their experiences as well as any useful information that they have to offer. Through your blog, you might meet some lifelong friends, simply by sharing your passion with the rest of the world.

This sense of community can be especially important if you are blogging about a sensitive issue such as an eating disorder or mental health issues. Writing about difficult topics in the (relatively) anonymous realm of the internet can be a relief for many people. You may find that you are able to help people who are in a similar position to yourself.

Blogging Can Bring About Real Changes

Blogging can be a force for positive changes in the world. People use blogs to highlight a range of different issues from environmental problems to people’s rights under their government. Events such as the Arab Spring - where protesters were able to harness the power of social media to help overthrow governments - highlights the power that simply posting on the internet can have.

You might have smaller concerns, such as the level of the traffic in your hometown. If you start blogging about it, other people may come onboard and share their concerns as well. You may then be able to influence your local council or Member of Parliament to bring about changes.

Blogging Is A Way To Discover New Passions

The longer you spend reading other people's blogs, the more you will find. For example, you might blog about fishing, and you come into contact with someone who does sea fishing off the coast of Jamaica. This could inspire a trip to the Caribbean and will lead you to discover a whole new way of life in terms of food and music.

Hopefully, this guide has inspired you to write a blog. Why not get started today?

How Nationwide is using Tech to inspire the Future by Logan Lenz

Nationwide Building Society is a financial institution established in Great Britain. It is also the biggest building society in the world. Its headquarters are situated in Swindon. The building society was formed after more than a hundred merger deals. Currently, it is the second biggest savings and property mortgages provider in Britain.

Unbeatable customer experience

Nationwide was recently ranked number 1 in customer service compared to its competitors. If you want to be served like a king, Nationwide is the place for you. It also ranked second in the British Bank Awards. It is known for continuously adding new products and services. If you like a dynamic system that changes with changing times, consider Nationwide.

Nationwide is also a Fortune 500 company that puts great emphasis on customer satisfaction. This is an added advantage to them. This has enabled them to retain a lot of their customers. You will not leave this place, trust you me.

To speak to their customer care staff, the best way is to dial Nationwide contact. Their contacts are provided for both businesses and personal banking questions and advice. To save time during calling, make sure you have your bank details close to you. Such details include credit or debit card details, customer identification number and your telephone banking six digit codes.

Key financial player in the UK

In as much as Nationwide is a building society, it is one of the largest providers of financial services in the UK. They offer a wide variety of current accounts and savings accounts with excellent interest rates. They also provide loans to small businesses and mortgages to property buyers.

You may want to contact Nationwide customer service for the following reasons:

·         Information on ISA and savings accounts

·         Enquiries about personal loans

·         Car and house insurance

·         Complaints

·         Financial advice

Their telephone services run 24 hours a day. If you are stranded in the middle of the night, then there is no cause for alarm, just dial their number and get sorted.

Powered by technology

Other tech advances used by Nationwide include mobile banking. They have a banking app that enables you to access banking services at the comfort of your home. Apple users can log on to the app using the touch ID biometric technology. This is a security measure that ensures you bank safely.

Another tech that is unique to Nationwide is the NCR self-service ATMs. The new ATMs have additional features, such as cheque and cash deposits. They are also large enough to allow two users at the same time. This decongests the banking hall and gives staff enough contact time for staff to advise the customers on other aspects of banking instead of the common withdrawal and deposits.

Internet banking also remains at the heart of Nationwide bank. This enables you to do the following:

·         Make payments

·          Access your balances and statements

·         Manage your credit card

·         Set up regular payments

·         Get an instant response to overdraft requests

·         Keep track of your loan and mortgage

With the above tech, Nationwide endeavors to improve their services and grow with you.

Bio

Abel Benton is a digital marketing guru. He has spent over fifteen years bridging the gap between firms and clients. When he is not connecting customers and service providers, he is probably informing consumers about essential aspects like Nationwide contact system. He has written many articles, which are easily accessible on his website.