Promoting yourself online: marketing yourself as a professional by Logan Lenz

Instead of flicking through newspapers or popping down to the local employment center, most of us conduct our job searches online; it’s quick, convenient and we can do it from the comfort of our couch. However, it’s worth remembering that while we’re scoping out jobs, prospective employers are also scoping out potential candidates. Therefore, what appears on those initial Google search pages is very telling and employers will ask themselves: is this person professional? Will they fit in with our existing team? Do they have the desirable expertise and knowledge? So, it makes sense that our online presence shows us in a positive light and only promotes our very best achievements and skills. We’re going to look at the top ways in which to market yourself online and ensure you have the best chance of landing that dream job. 

Be savvy about sharing 

Most of us have a Facebook profile or another online platform whereby we connect with family and friends. Sites like these are great for sharing photographs, arranging events or simply staying in touch with one another. Nonetheless, it’s imperative to keep in mind what a wider audience can see; you don’t exactly want a future employer coming across old photos of your wild college days or those questionable statuses that reveal far too much. For these reasons, it’s necessary to keep up-to-date with changing privacy settings; be wary of who can access what by filtering certain personal information. In short, don’t make everything public but, if you do, make sure the information that is public portrays you in a favorable way. Bad language, bad grammar and bad photos could cost you a job.  

Don’t shroud everything in secrecy 

Although it’s advisable to monitor certain aspects of what you share, it’s equally important not to hide everything. Employers that can’t find an online trace of a potential candidate will be on guard because it could indicate that they've have something to hide or all those things they bragged about on their CV aren’t true. Changing your name on Facebook so you’re unsearchable or making your tweets private may raise an eyebrow. Ultimately, you want to build an online presence to attract headhunters; you want to appear in search results, it’s simply a case of how and in what ways you do.

Take control with your own blog

Create your own blog or website with your desired audience in mind. Many top business leaders have successfully developed their own online platforms to better promote themselves and share business ideas, including David Kiger who heads-up one of the largest logistics companies in the United States. Popular blogs like David’s attract an impressive amount of online traffic with hundreds of viewing hits per day. Creating your own blog with regular posts not only highlights an ongoing commitment to your industry but also showcases your sparkling personality. After all, employers don't just want to see all your work-related commentary they also want to know that you’re a real person with a well-rounded character.  

Promote your portfolio 

Promoting your portfolio is crucial if you want to spark the interest of headhunters in your chosen area of work. This is especially true of the creative industries, such as graphic design, journalism and photography. Make your work available, provide links, and encourage friends and family to comment on them. 

Build a business profile 

A staggering 93% of all employers use LinkedIn to headhunt prospective employees, 66% use Facebook and 54% Twitter. These statistics demonstrate just how vital it is to utilize such websites for your job quests. Use them wisely; pick a professional looking profile picture, list your notable achievements, include references and keep everything up-to-date. You could even participate in online forums, comment on articles and submit reviews of books and movies relating to your desired field of work. 

Gone are the days where we simply handed in a CV on a piece of paper and crossed our fingers. We have the world at our fingertips with a few clicks. We have the opportunity to be our own PR assistant and market ourselves successfully. Make the most of it.

7 Plugins to Speed up Your Google Analytics Game by Logan Lenz

No one can argue with the fact that keeping track of your metrics is essential. Small and medium-sized businesses frequently use Google Analytics, and for good reason. The marketing insight it provides on traffic sources, or how successful a business is in converting traffic into sales is pretty amazing. Also, it helps you find out what your audience wants to see and what type of content they love. However, if you’re not a tech pro, adding it manually to a WordPress site will turn out to be quite difficult, to say the least.

This is where the plugins step in. All you have to do is download, install them, and enjoy a Pina Colada while they work for you. But there are a lot out there, so how can you tell which ones are the best? Based on certain ratings, here are the seven best plugins that will speed up your Analytic game.

1. Google Analytics by Yoast

The benefits are obvious: it can ignore user levels, give you a lot of metadata, detailed demographic tracking, and analysis; it supports customization with tags, categories, users, and the list goes on. Undoubtedly, this plugin is very popular – about 14 million WordPress blogs are using it. It is important to look for the 1.7.4 upgraded version, since the ones before were vulnerable to an injection that could project spam links and even malware on your site.

2. Omnibug

Specially designed for Chrome and Firefox, this Chrome extension decodes and displays the outgoing web metrics request. Popular among Google Analytics Implementation Specialists, this plugin checks every outgoing request for a pattern and displays the URL in a DevTools panel and decodes it to show its details, if a match takes place. Needless to say, the requests are all logged to the filesystem. Also, it can be useful to know that it supports analytics providers like Omniture, WebTrends, Facebook and a few more, besides Google Analytics.

3. Google Analyticator

This plugin seems to be a one of a kind gem since it is often mentioned in lists like “Most PopularWordpress Analytics Plugins.” The very good rankings come from traits like usability and reliability for complex or simple WordPress sites. Known as being “simple and intuitive,” it relieves you of logging and coding. The installing part is simple and is later template coding – friendly. Any feature that you don’t want, can easily be disabled. As a bonus, it offers a widget for front-end visitor stat displays. Some other highlights are that it gives you an analytics panel on your WordPress dash. It shows searches, top referrers, hides from your clients the analytics panel and lets you see how the users are acting on the pages of your website through the In-Page feature.

4. Analytify

One of the best thing about this plugin is that it costs only $29 for personal and $49 for small businesses. The dashboard shows everything you need, it tracks several WP sites from the same installation – so it is MultiSite compatible, and it is fine for all standard keyword, SEO, browser tracking, social media.  Its creators rely on the fact that it is easy to install and also to use. You can say that this is a quite intuitive plugin.

5. Datalyser

Also a Chrome add-on, it Debugs and tests tag management, such as Google Tag Manager and Tealium and analytics implementations. Also, it provides information about current dataLayer variables, hierarchy, and GTM events. The pageviews are shown in different tabs. An important thing is that the data entry is in real-time, with storage in a central database.

6. Event Tracking Tracker

Event Tracking Tracker is a plugin destined to help marketers monitor calls to actions. It can help you track and verify your event tracking implementation. It was created for web developers to track click-to-call actions as events in Google Analytics.

7. WASP Inspector

WASP stands for Web Analytics Solution Profiler and is a plugin that works best for implementation specialists, managers and marketers who wish to debug, audit and validate the data they are receiving from their sites through beacons and tags. The crawler options are of high quality as well, and the exportable Tableau visualizations are working quite neatly.

In hopes that this article will truly help you in choosing the plugin that best suits your needs, you are invited to share your thoughts on this, and underline other potentially helpful plugins in the comments section below.

Author Bio: Michael McCaffrey, Sr. Account Manager at Sherpa Marketing

4 ways to leverage social media for SEO by Logan Lenz

There is no doubt that SEO and social media are inseparable. If you are working so hard to optimize your site for the search engines but you are neglecting social media, you are doing almost nothing. With the popularity of these sites, you can be sure that it is where the majority of people are. In addition to that, search engines seem inclined towards ranking websites that have a strong presence on social media higher than those that do not. So, how can you tap into this to increase your traffic? Here is exactly how to do it.

Use keywords in your social media posts

When posting on these platforms, it is important to optimize your stories. There are sites that allow you to post long stories while others will limit you to just a few characters. Regardless of the size of text that you are allowed, it is important to include keywords in them. What happens when you do this is that you send signals to the search engines and as a result, your site ranks higher. Here are some of the befits of doing this;

·         It costs you almost nothing to do so

·         It is a faster way to rank your site than any other that you can think of

·         The sites will automatically show your posts in the categories where the keywords fall

In the event that you are not sure of the keywords that you should use, you can use some of the tools available online. These tools can generate keywords for free and show you the competition around. You, however, should be careful not to stuff your posts with the keywords. If your readers notice that all you want is to showcase something, they will not bother to look at your posts anymore. It can be a devastating experience especially if your aim was to market a product or service.

Use social media share buttons on your websites

This is where many people go wrong. Having a website that is totally detached from your social media account is a wrong decision. For what purpose do you run a page on social media when you do not want to link it to your site? The best thing is that these platforms can automatically insert share buttons on your site if you allow it. This way, anyone on your site can click though to your social media page and vice versa. This is an easy way of creating external bound as well as incoming links to your sites.

One of the advantages of doing this is that when your people share the content from your site across social media, it goes viral. It is a powerful technique that leading SEO companies use to get traffic to their sites, for free. For instance, you write a post that everyone likes then one person who gets to your site likes it and shares it. Their followers follow suit and do the same. This goes on and on until your article is all over the internet and everyone is talking about it. On your part, you only did the work of creating the post and uploading on your website; that is all.

Increase your following on social media

You need to increase your following in order to deliver your message to as many people as possible. Remember that not everyone who follows you will buy from you or join the course that you are trying to advertise. You, therefore, should have many people following you so that the number of those who will eventually buy from you also grows. You can increase your following through a number of ways including word of mouth and advertising.

There are people who resort to buying social media likes. Although this is a quick and easy way to increase your popularity, you need to be cautious. Buying likes does not always guarantee success. You might have a million people following you yet none is even interested in what you are doing. The best way to do this would be to look for likes that are real and which relate to your agenda. For instance, you can specify that you need likes from a specific geographical area or who are in a specific profession. The good thing is that there always are reliable companies that sell these likes.

Post often and engage your audience

Your audience on social media should be engaged all the time. Give them a reason to always want to be on your page. If you post once and disappear, you probably will lose them. Some of them will assume that you are not serious and so, they will start overlooking your posts. Remember that one of your objectives is to get a lot of comments on your posts because it is the best way to tell the search engines that your page is popular. Posting daily will help a lot.

You also should post the type of things that your audience wants to see. Do not just post anything that comes to your mind because it could even work against you. Engage them by asking them some questions that they really want to answer. Reply to their comments to keep them engaged so that every chance they get, they want to visits your page and see what you have been up to. You can start a discussion, a poll, a competition or just anything else that will keep people glued to your page. It also would be good if you are kind enough to also comment on their posts too.

To wrap it up, the power of social media when it comes to search engine optimization cannot be ignored. With billions of people online at every given instance, there is no other source for traffic that this. However, it is important to note that unless you do it right, you will not enjoy the good results that you so much want. Social media can easily bring you down if you misuse it because the backlash is always harsh.

Bio

SEO consultant Paul Edwards helps SEO companies to use the best approaches so as to achieve the best results by ranking their sites at the top.

3 attributes to look for in an employee by Logan Lenz

When you’re looking for the ideal employee, it’s likely you’ll have specific criteria you’d like them to meet. While intelligence and a basic skill set could be essential, it’s also important to know you’re hiring well-rounded people with suitable personalities.

For assistance with your recruitment process, you could turn to a human resource specialist. For example, companies like Penna offer a range of recruitment services that can make it easier to identify and attract the best candidates. Whether you go about hiring candidates yourself or with the help of a consultancy company, you will find it useful to know what you’re looking for. So that you recruit the best people, here are three attributes you should look for in a prospective employee.

1. Ambition

People who are determined to have a successful and fulfilling career can be a real asset to your company. Those who have ambition are usually more likely to go the extra mile, get more work done and do what’s best for your business. In contrast, a person who lacks the desire to thrive in their role is unlikely to work hard or have your company’s best interests at heart. During your recruitment process, look out for those who have a clear idea of where they’d like to be in five or 10 years time. This could give you a good indication of whether they’re focused and committed enough for the role.

2. Positivity

Generally speaking, people don’t like to be in the company of those who are negative and pessimistic. With this in mind, if you want to keep the morale of your workforce upbeat and happy, you may want to look for candidates that are wearing a smile and showcase a can-do, positive attitude. Putting together a team of optimistic individuals can help you to create a better work culture and it could even boost productivity.

3. Reliability

Hiring someone who is unreliable could be a recipe for disaster. This type of person may find it difficult adhere to instructions. In turn, this could potentially result in a mistake being made that harms your business and its reputation. Reliability is also important if you want your employees to meet deadlines, take their roles seriously and show up to work on time. This type of dependable and responsible person could prove to be an asset to your workforce.

Finding the most suitable employees to join your workforce can be a major challenge. However, if you know what attributes to look for, you shouldn’t go too far wrong.

3 Effective Social Marketing Ideas for Dentists in 2016 by Logan Lenz

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These days all businesses need to have online presences, and social media is essential for companies in all industries. Dentists can take full advantage of these platforms to engage with new and existing patients, as well as professionals from related industries all over the world.

Working with a consultant like acceleratemypractice.com can be a fast way to gain the resources needed for successful marketing endeavors, but just about anyone with a computer or smart phone can take advantage of these tips.

With any social media platform, be sure you have fully filled out profiles, and always include a picture. Go for a headshot photo of yourself, but also include photos of your staff, from administrative to technical. Helping potential clients put faces to names makes them more confident that you are relatable.

1.Facebook

While it is accessed by users around the world, Facebook can still be an easy way to increase your local and online presence. First of all, having a Facebook page will help your name be seen more in search results, which in some ways is the modern day equivalent of the phonebook. Having a full profile with hours, information about the practice, and related information can be just as important as having a website.

However, a Facebook page is also a way to promote engagement with your patients. You may want to encourage your patients to leave feedback for others to see, and with a Facebook page, they won’t have to sign up for different accounts on a variety of platforms. You can display your reviews right alongside your business information, making sure prospective patients feel confident that you are the best around. Include your Facebook information on your marketing materials and encourage patients to like your page.

You can also keep updating your page with related news, tips, and info for patients, who will be more likely to share with their followers.

2. Twitter

Twitter is great because it is an easy and immediate platform to use. Since you’re restricted to 140 characters, you’ll need to keep messages on point and relative, but it is easy to fall into a routine of maintaining an active account.

A great thing about Twitter is the ability to engage directly with industry influencers. While retweeting Kim Kardashian may not be relevant to your followers, showing that you follow and engage with people of influence in the dental and medical fields will help patients feel confident in your knowledge and expertise.

3. Instagram

Instagram can be a tricky platform for dentists to navigate, but when done right can generate great returns.

Try not to use your account as an explicit advertising tool by simply posting your marketing materials. Instead, try and take unique photos that will help followers see what your practice is really like. Use actual photos that you take around the office, and include your staff members both at work and at play.

Sharing photos of patients can be exciting to promote results and to show happy clients, but be sure that you have permission from them. 

Marketing Automation For Dummies by Logan Lenz

The term marketing automation has been quite the buzz word in the business world over the past few years. Check out Google Trends and you will see that the searches for the term have continued to increase every year since all the way back in 2009.

While companies have always looked for more efficient ways to take leads and prospects through the sales funnel, marketing automation seems to be on a whole different level than what has ever been seen before. In fact, it has become quite clear that automation technology is the new sheriff in town when it comes to optimizing the sales process.

But what in the world is marketing automation? What does it involve? How effective can it really be? Does the automation part of the term mean that it basically works on its own?

These are all questions that are going to be gone over and answered in this marketing automation guide for dummies:

What is Marketing Automation?

According to Sales Force, marketing automation can be defined as, “Technology that allows marketing and sales departments to create, deploy, and automate online marketing campaigns and sales activities that increase revenue and maximize efficiency.”

While that is pretty straight-forward on its own, it basically means that it is software or tools that can automate a large portion of the marketing process. From lead qualification to personalizing the content that each user receives, it enables businesses to significantly enhance the efficiency of their sales process.

Statistics About the Success of Marketing Automation

The effectiveness of marketing automation has already been proven on a grand scale. An infographic created by Business2Community showed that companies that are already using marketing automation to nurture prospects have experienced a 451% increase in the amount of qualified leads that come into their business.

On top of the clear increases in actual conversions and sales for companies using automation based marketing, 74% of marketers say that one of the main benefits is that it saves time while another 58% of them say that it has significantly increased the opportunity for up-selling as well (Source: Email Monday).

In all actuality, you could find thousands of statistics showing increased success in both marketing and sales due to the use of this software. After all, there is a reason that 60% of major companies currently use marketing automation.

How Effective Can it Really Be?

This is where a lot of businesses begin to become confused about exactly how marketing automation software works. It is important to realize that this technology is not a lifesaver or the ‘complete package’ when it comes to taking over your marketing or sales process.

Instead, it is intended to be used as a tool to help increase the efficiency of the sales process as well as enabling businesses to increase their lead conversions and improve their ability to make accurate predictions for the future. It can also be very useful for customer segmentation.

What it should not be considered as, however, is something that enables a business to get rid of their marketing and sales teams. While it is a tremendously useful piece of technology, far too many experts in the marketing industry are proclaiming that it gets rid of the many challenges associated with marketing and sales.

You Still Need to Bring in Leads

Another aspect of marketing automation that many people do not understand is that it is not intended as a tool to actually bring leads into your business or to ‘automatically’ create prospects for you to target. While it can be effective for any business, its purpose is to nurture leads that are already being brought in.

This means that businesses using the software still have to have strong inbound marketing strategies in place. When you combine strong inbound marketing with well put together automation software, you are looking at something that can serve as a catalyst to help you grow your business for years to come.

Can it Be Used for Both Large and Small Businesses?

The beauty of marketing automation is the fact that it can be utilized by a company of any size. Every business obviously needs to market successfully and make sales in order to grow, which is exactly what automation technology helps improve. Whether you are talking about a solopreneur like Bryan at HostingReviewBox.com or a huge brand with over half a billion dollars in annual revenue, it can be used in just about any situation.

Keys to Being Successful With Marketing Automation

It is important to realize that automation software cannot simply be successful on its own. There are several things that companies need to do to make sure that it is optimized to allow for full potential to be reached. The first step, as has been mentioned, is to ensure that inbound marketing strategies are successful. Without that, there will not be leads for the software to work with.

Second in line is the importance of identifying a sales funnel. While most larger companies have a clearly defined funnel, smaller companies using this marketing technology need to first make sure that they understand how they want their leads to go through their funnel.

Lastly, the company using the software must be able to properly identify quality leads and create a process for lead scoring. This can then be implemented with marketing automation to create an incredibly powerful and efficient business tool.

Marketing Automation in the Future

The team at information technology research giant Gartner recently made the prediction that by the year 2020, customers will be managing 85% of their relationships without even talking to another human. While that is a somewhat scary thought, the trends and improvements in technology are what are driving that forecast.

With the fact that marketing automation is still a somewhat new tool for business owners, there is no doubt that its effectiveness will only continue to improve as annual advancements are made. It should once again be pointed out, however, that it is not yet something that can make up for a lack of success in marketing and sales but instead a tool for improving those areas.

Some of the main improvements to automation technology that, according to Get Drip, are predicted to take place in the very near future include:

  • Creating an even more personalized sales process for leads to go through
  • Improved mobile presence
  • Integration with social media and social networking websites
  • Easier-to-use software

The Final Word

Marketing today is much different than it was 50 or even 10 years ago. The advancements and increases in technology that have happened in this space are absolutely astounding. Marketing automation is just one of those examples of tools that have enabled businesses and marketers to increase the efficiency of their sales process and generate more sales for their business.

Hopefully this guide will provide you with a foundation for understanding what marketing automation is, what it can do for you, and how it can be implemented into your business. There is no better time than now to take advantage of this incredible technology and significantly improve your sales process. It is without a doubt one of the best ways to get a leg up on your competition. 

The secret ingredient to successful local link building by Logan Lenz

Once upon a time citations were the real deal for local SEO. They were working quite well but recently during the SMX West Conference, these citations were not the topic of discussion. As a matter of fact no one bothered to ask questions about them. Since the arrival of Google’s Pigeon algorithm update, there has been a lot of fuss about links. Link building has grown to become of great importance for local search since this update was made. It is however worth noting that local link building strategies are not all that similar to the ‘traditional’ strategies in a number of ways.

During the conference it was very evident that the update caused a huge shift in the world of local search. Most of the issues that were aired during the conference related to things like links and the content that is available on a website. This makes a lot of sense because according to study by Moz in 2014 on the local search ranking factors, the two most important factors that popped up were links and on-site signals. This brings us to the issue of content marketing.

Content marketing and building links

Content marketing is not anything new to any SEO expert who is worth his/her salt. By now SEO professionals should be able to do content marketing in their sleep. It has become ridiculously prevalent but you should be shocked to know that a majority of business owners have no idea how to go about it. It sounds so simple when you read about it but then getting it done is another story. There is assumption that creating content is similar to content marketing.

Let’s start from there. Content marketing is literally marketing the content that you have created. So, the first step is developing that content. It must be of premium quality and relevant. If you stop there then you should not expect success. The next step is to market it effectively. In order to do this, you will have to get links to your content. It is a cycle that goes on and on. When you market your content, you get noticed, when you get noticed, you get links which make your content even more noticeable/visible.

The unfortunate thing is that link building is a strategy that continues to evolve as time goes by. There was a time when links were just links and any will do. Today you have to get high quality links and fresh ones for that matter if your do not want Google to penalize your site. After the Pigeon update, links have become more important. What is saddening is the fact that people continue to do link building in the same way and expect it to be successful. There is always something that will be missing.

The link you have been missing

When Google made an upgrade of their Penguin algorithm, link building shifted focus from using just any links. This algorithm helped to clean out spam. Link builders started focusing primarily on the high authority sites. They will always give you a warning not to go after the domains with low authority because you will get a penalty from Penguin. Well, that is true even now but then for local SEO this is not the case.

Any expert in local SEO services will tell you that in order to build local relevance there is no ignoring a single site. Even those sites with low local authority are excellent. These low authority local websites are the ones that hold tons of relevance. Think of sites like that one your local church put up on the web, or the one your local Christmas planning committee set up. Traditionally link builders will avoid such sites like a leprous patient but for your local SEO they are the ones you are looking for.

Here’s a bit of info concerning these sites. Sure, they are low authority. Yes, they are tough to navigate. Probably they are plain ugly but they are extremely focused on the local area. Just one link to your site from these ones is going to do wonders for your website. Of course you are not going to be looking for just one link but several of them. They are laser-focused on a particular area. These links will help to bring your local relevant to a higher level.

It gets even better. A majority of enterprise sites are going to be ignoring these small local websites. This is because they employ the traditional link building strategies. Simply put, this gives SMBs the opportunity to dominate the search engine results pages (SERPs) in their local areas by getting hold of several of these links. These are the links that you have been missing.

Why local links are helpful

There are several reasons why you should go for local links a lot. They are very beneficial when you want to avoid targeting the same sites that all businesses in your niche across the country will be targeting. The competition will not be fair and you are bound to lose if you are going up against major world corporations. Instead you can get yourself unique links for other sites that are unique to your city. Local links help to level out the playing field for businesses.

Secondly, local links are quite easy to obtain. You will not be building links but rather you will be earning them. It is easier to earn links than to build them. Local links are earned simply because of the fact that a site is in the same local community and it has information that is useful. If you would like to increase your local link profile then here are ways to go about it:

1.      Assess your competitors

2.      Analyze your online relationships

3.      Earn the links

When you assess what your competitors are doing and you analyze your current online relationships, you will be able to get more possibilities for link building.

Conclusion

Local link building is not similar to the ‘traditional’ kind of link building. There are several things that will have to change. One of these features is focus on low authority domains within a particular location. These sites are focused in specific location and linking to them improves your local ranking. This however does not mean that you should link to spam sites in a location.

Author bio

Derek Iwasiuk runs national digital search engine optimization firm headquarted in Minneapolis. Also spends a lot of his free time educating the minds of thousands of young SEOs and top agencies. You can also follow him on twitter @Diwasiuk to learn more about local SEO services and local linking.

How Small Marketing Enterprises can favourably Compete Mega Corporations in SEO by Logan Lenz

SEO has revolutionised online marketing industry. Over the years, Search Engine Optimisation has established itself as the king of increased online presence. Consequently, multimillion-dollar firms like Walmart and Amazon have invested heavily in this internet marketing strategy and they are reaping significant benefits.

Search for a commercial product and the first few pages will be full of Amazon products. This has made small business owners to believe that SEO for giants; it’s never true. Perennial SEO entrepreneurs know that this is a field for everyone. It doesn’t matter how large or small your business entity is. For small marketing enterprises, you can favourably compete with top corporations. You only need to know what it takes. So how do you make this possible?

1.      Capitalise on local Audience

With each growing day, SEO localisation is increasing. Customers are being more specific in their searches. For small marketing enterprises, there is no better way of edging your top competitors that concentrating on your locality. If you are a printing firm in Atlanta, make that stand out. Generate high quality local content to increase your chances of getting more views in local searches.

Make use of local events and functions to capture your immediate audience. One notable advantage of doing this is that you will be able to gain more followers and popularise your brand within a specific place. Most importantly, you will be able to reach give highlights of the event online. The latter has a positive impact on search engine optimisation marketing campaign. By posting quality content on your website detailing the local events, you will be increasing your chances of gracing the first few pages of search engine results. Use local-specific keywords to achieve this.

Another possible way of making the locality count is capitalising on local reviews. Following Google’s recent Pigeon update, company’s reviews were given optimum priority. Businesses with higher volumes of positive reviews on review sites like Yelp and TripAdvisor are given priority rankings. For small business, this an excellent opportunity of increasing their online presence without having to struggle with inbound links and massive quality content. All you need to do is focus on motivating inspirational reviews from your clients. Simply engage your clients and improve the customer services; awesome local reviews will be on their way.

2.      Encourage Personalised Customer Experience

Another easier way of stepping up your SEO campaign against the giant competitors is by personalising your services. Larger corporations lose touch with their customers due to difficulties in controlling masses. As a small enterprise, you should take advantage of your limited audience to give them a humanised customer experience.

Capitalise on social media to bring closer your customers. Show concern to their quizzes and comments. It might not be possible to respond to all the comments but you should show that you appreciate their time by giving replies whenever possible. This will attract more posts, comments, sharing and liking from fans. The result is that you will have a more active social media engagement. Remember; the more active your brand is on social media is, the higher the chances of your company dominating top Google pages.

3.      Be Consistent in Content Publication

Most of the time, SEO entrepreneurs have stressed to businesses the importance of quality content when it comes to effective SEO campaigns. What they leave out is the fact that consistency in publishing your content counts. Search engines give precedence to latest contents and recent features. Use different avenues like webinars, podcasts, YouTube, on cast blogs and eBooks to circulate your publications.

To attain consistency in delivering your content, have a publication schedule and adhere to it. It might be weekly, after a fortnight or even daily. While doing this, have in mind that quality is the king to SEO.

4.      Attain Niche Focus

Every businessperson should learn this little secret; the easiest way of edging your competitors is by identifying specific niche and exploring them exclusively. Many small business owners are tempted into believing that the best way of getting to the top is doing everything at once. It is not true. If you want to get the most out of SEO, identify your niche and use specific keywords to exploit this area.

You do not have to focus on plumbing, construction all at the same time. Narrow down on what you need and make use of keywords that can perfectly bring out that need. For instance, someone offering plumbing services might decide to lay emphasis on indoor plumbing. By narrowing down to this specific service, you might lose the other general plumbing services. However, you will be certain of getting most clients in need of indoor plumbing services.

 Focusing on a specific niche gives you more credibility and makes you more reliable. This way, you will be able to edge out top companies offering nearly every service within your industry. Simply learn to focus and you will be on your way making fortunes with search engine marketing.

5.      Make Long Tail Keyword Strategy Count

This strategy also tends to explore specificity. Using longer keywords allows you to be more specific with what you offer. For instance, you can publish a content like; how to install kitchen bulb instead of just listing bulb installation. Increase in words creates room for addition of more niche-focused details.

Optimising long tail keywords does not have to be difficult. You can use SEO based tools like Webmaster Tools to help you in selection of the best long tail keywords for your content. By doing this, you will be limiting your chances of appearing in the general searches. However, you will be certain of maximum ranking potential for the specific less used words in your long tail list. It is the certain way of reducing competition from large firms.

Time to Embrace Long Tail Keywords

Apparently, there are no shortcuts when it comes to rising up the SEO ladders and sustaining favourable competitions amongst the giants. However, you can ease the work by focusing ion strategies that leverage your locality and narrowing down your customer focus as detailed therein.