5 Tips for Creating a Successful Infographic / by Logan Lenz

Infographics are a highly effective way of disseminating quality information in a way that’s easy to digest. It’s the essence of marketing. If you’re working on a home depot application, you’re going to find that being able to produce solid infographics will work in your favour. Let’s take a look at five tips for creating a successful infographic.

1. Observe What Works

The best infographics don’t totally reinvent the wheel. They work off simple principles and do them better than anyone else. Find out what your competitors are doing by going online now to a site like Pinterest and viewing the types of infographics people are responding to.

2. Come Up with an Original Idea

It’s a waste of time disseminating the exact same information all the time. You may as well give up now for all the good it will do. The fact of the matter is an original idea is only original in the sense that it communicates a widely known message using something nobody has thought about before. Think up an analogy and test it out. It might just catch fire!

3. Solid Data

The data is the heart of everything. The bells and whistles won’t win you any points when you have no solid data to back anything up. Carefully research your points and ensure the points you’re making link into each other and provide real benefit to those looking at your work.

4. Make it Simple

It’s easy to go overboard with the illustrations. If you’re the type of person with a creative brain, it doesn’t take long before the wild colours and exciting designs start to take over from the main point. It’s possible to keep things simple, whilst indulging your creative side.

5. The Size

There are no rules on how big an infographic should be. You can technically make it as big as you like if there’s enough data to go aside. This is rarely a good idea, however. Most people don’t have supercomputers capable of dealing with huge amounts of data. If your file is too big, it’s going to slow loading times. In terms of SEO and in terms of the user experience, this is going to spell curtains.

How Infographics Take Marketing to a Whole New Level

We already know image-based content is king. That doesn’t mean content has to be dumbed down because we’re no longer working exclusively with written content. It brings the best of both worlds together, if you’re going to take advantage of it, though, listen to these tips.

On a side note, remember that infographics must stick with a whole marketing direction. An infographic without any real direction will never yield you the results you’re searching for.