5 Ways to Improve Your Blogger Outreach and Create Lasting Partnerships / by Logan Lenz

Link building is still one of the best ways to boost your website’s SEO, provided that you do it correctly. Guest posting on relevant blogs is a safe and effective method of building genuine links that will lead potential customers to your site, but getting your content onto somebody else’s blog could prove stressful. Blogger outreach is a vital component of content marketing, therefore, building and keeping strong relationships with popular blog owners is key to your success in this area. Here are some top tips for improving your outreach campaigns and developing good business-blogger partnerships.

Outsource

If your startup has only just been launched, then you might think that outsourcing your outreach campaign is too expensive for your company right now. However, it could work out cheaper and you will probably find suitable blogs sooner, since companies such as Clickintelligence.com are constantly working on not only finding new blogs for their clients to post on, but also maintaining good partnerships with the ones they regularly use. 

Offer Incentives

Today, there are probably millions of companies all wanting to make some money from popular bloggers, so it’s important to ensure that your offer stands out. Remember that blog writers and owners are also businesspeople who need to make money from their online content, so try to offer them something in return, for example, linking their blog on your social media or providing a free product for them from your range, which they could then review. Offering something to bloggers in return is definitely an investment that can pay off massively when you are conducting outreach. 

Build Partnerships

Depending on the type of product or service that your company offers, you might want to consider entering into partnerships with popular relevant blogs in your industry. For example, you could send new product lines to bloggers to review, appoint a popular blogger as a brand ambassador, or set up an affiliate scheme that allows selected bloggers to advertise your products or services and take a commission for any sales that they generate. Always keep in mind that lasting, effective relationships between business owners and bloggers should be ‘give and take’, where each party benefits from the agreement.

Host Blogger Events

Blogging can easily become a lonely profession, so many blog writers enjoy going to events where they can meet like-minded people and find out about new businesses that could bring more income to their site. Hosting an exclusive event for bloggers who are suitable for marketing your product not only gives them a real chance to learn more about your brand first-hand, but being able to meet in person often strengthens the relationship that you build and increases your chance of a long-lasting partnership.

Write Natural Content

Lastly, when choosing potential blogs for building links, you should make sure that they are suitable for natural content that fits in well with your business and brand. Blog owners are more likely to agree to help you if you can provide them with interesting, informational content which is relevant to their readers and likely to improve traffic.

Do you have any tips for building and maintaining blogger relationships? We’d love to hear from you in the comments.