Are You Serious about Online Marketing? Try out These SEO Techniques for Better Results
The internet market is a volatile one and most business owners have learnt this the hard way. Most of the older businesses had built websites but they never made any efforts to stay up to date with the trends. This is one reason why startups have become so prominent on the internet platform; they are able to quickly adjust and adapt the new technologies. Startups such as Facebook, Twitter, and DropBox among others have come and taken prominence in their niche because they have leveraged the latest techniques in the industry.
If you are angling to get a piece of the growing internet market, you have to get your website ready for search through the latest search engine optimization (SEO) techniques. The place of search in successful business marketing is no longer in question. A recent survey shows that 93% of all internet experiences start with a search engine. The same study says search engines drive the largest percentage of traffic to websites and it therefore goes without saying that your website must be highly visible on search to get a piece of the pie. With over 75% of internet users not scrolling beyond the first page of search engine result pages (SERPs), you have to ensure your website appears there.
If you are angling for a piece of the market, you have to stay abreast of the latest SEO trends. This is not easy and you will do well to enlist the services of an SEO service in your city. There is so much to learn and you need a lot of time and resources to stay ahead of the competition.
When working with an SEO service in your city, it is easier to focus on core business as the experts work behind the scenes to guarantee better ranking on SERPs. These companies have the expertise and resources needed to employ the latest technologies. What’s more, SEO is not a one-off project but one that will continue right from the SEO audit, implementation, monitoring and evaluation and maintenance of your website. Any glitches detected during the course of the project are immediately remedied to avoid any downtime.
For this to work, you need a highly experience SEO team that can implement the latest SEO technologies.
Below are some of the SEO trends that Ary Rosado SEO experts will focus on for better ranking and higher conversion:
Local SEO is now more important than ever as more internet users are on mobile. According to a HubSpot report, 50% of consumers who carried out a local search on their smartphones visited a store within the same day. The same survey shows that 18% of local mobile searches will lead to a sale. These numbers highlight the importance of local SEO and your SEO experts will implement strategies such as Google My Business, NAP, inclusion of a map on your website, proper use of citations and much more.
Rise of Google’s Rich Answers
Content that is optimized for rich answers is getting rewarded with higher ranking on search engine result pages (SERPs). Recent studies show that the volume of rich answers has doubled since 2014. To take advantage, you must publish content that provides answers to questions your target readers are searching. For a start, you need to rank highly in your current rankings and to augment your position, make sure you have content that is optimized for rich answers.
Google’s Accelerated Mobile Pages (AMP)
What started as a futuristic project is now a reality and as with most of Google’s current SEO strategies, the idea is to provide a better experience to mobile users. Using AMP gives a mobile user a faster experience, which is what everyone wants. Speed matters more than ever today and this is the reason why Google is coming up with ideas to help web developers. AMP pages are now performing faster due to the lighter HTML and CSS AMP is also cached on the cloud
In 2016, Google announced that 20% of all queries on the company’s mobile app and Android devices are voice search. This might not have been big news but your SEO expert will definitely work on a new strategy to optimize your site for search. The first step is rethinking your keyword strategy to make it easier for search engines to find your content. Your content will now focus on question-based queries with a conversational tone.
Of course there are many other techniques that your SEO company should use to keep your website ahead of the competition. An SEO expert will help you capitalize on answer-driven content and focus on optimization mobile search. With so much happening in the industry, it would be virtually impossible to stay abreast of all these changes. An SEO expert is always on the lookout for new technologies which they then use on your website.
Kobe Kibbs is an SEO consultant working with Ary Rosado SEO. He has worked in the industry for over 17 years. Kobe also runs a digital marketing blog. Kobe loves listening to gospel music in his free time. Visit his blog here for more information.