How to Create Great Website Designs? Crucial Elements That Determine the Quality of Design

Web Design is different from web development. Web Design deals more with the front-end user interface which is visible to the visitor to a particular website. It includes several things which make a site more useful to the user and the webmaster – the layout of the page, the content on the page, and the graphic designs on the page.

Wordpress has been used as a blogging site for more than a decade and has now evolved into a content management system (CMS) which helps users create their websites easily. Although Wordpress is primarily used for web development, it has several features and add-ons (in the form of plugins) which help with different aspects of web design.

In general, there are some elements that every web design program should include:

  1. Appeal to the eye -The importance of usage of colors in a website is often underestimated. Too deep colors might make it jarring to the eye, and make it difficult to read the text. If the colors are too light, the page might look less appealing to the eye. Also, the transition between different colors of the page needs to be planned well. Transitions from one topic to the other if analogous colors are used, and two different segments or topics should be in complementary colors.

  2. Correct Font Usage - The web designer needs to choose correctly between the use of serif fonts and non-serif fonts. The landing pages usually use sans-serif font to make the lettering easy to read, although some of the inner pages can use serif fonts if needed. The size of the fonts used is also an important consideration; the page would look clumsy if the letters are too large and difficult to read if the letters are too small.

  3. Navigability - This is one of the essential elements of good web design. The user who logs on to the website should find it easy to find what he is looking for, and the subsequent pages should load easily and quickly. Back and for the movement between different pages of the website should be conveniently made possible.

  4. Contact ability - The user of your website should find it easy to understand from the page about who you are and how you can be contacted. The phone numbers and email ids provided should be active, and there should be someone to respond quickly to any queries or clarifications raised.

  5. Right, Amount of Information - Too little information on a website would give the impression of the site being perennially under construction, and users would slowly move away from it. But an overload of information also is not a great idea, because it could overwhelm the user. The web design team needs to put themselves in the shoes of the user, and zero in on the crucial elements which are most important on the website, and leave out the ones which are not seen to be adding any value to the user.

  6. Analytics - A well-designed website would need to have some tracking mechanism for the webmaster to understand how things are going. They could range from the very primitive visitor counter to more advanced analytics which can give an idea of visitor movement across pages of the website, most visited places of the website, and a number of actual inquiries, sign-ups or requests for information.

With the help of content management systems like WordPress, a lot of companies are foraying into the world of websites by themselves and setting up their sites using the easy to understand directions. But one must remember that every piece of work has its set of specialists whose work might be difficult to replicate. The promoters of a shoe manufacturer, for instance, might be experts at crafting high-quality shoes, but they might not have adequate expertise within their company to design and create websites that would solve the purpose for which it is created. Not only creation and design of the site, but also maintenance of the website is a full-time engagement, and so instead of the DIY route, companies should work with Colorado Springs SEO Companies to design their sites and maintain them. The SEO company will, of course, take inputs from the client for whom the web design is being done, and at least initially this will take more time and engagement from client's side. Once the basic contours are agreed upon, then the project can go on autopilot.

Guest PostsLogan Lenz