If you run a business then one of your key priorities is to drive traffic to your website and try to convert those visitors into customers. If you are looking to drive more traffic to your website, then there are a few basic methods that are used successfully by marketers. If you are new to marketing strategies, then you might need to research more thoroughly and ask for advice from marketing experts. However, for now, we are just looking at the high-level concepts.
SEO – Search Engine Optimization is the methodology behind driving traffic to your website organically. By the term organic, we mean through unpaid traffic methods. This mostly consists of ensuring your website content gets a good rating by the criteria used by the search engines. There is no definitive answer to how to get the highest scores, and the algorithms used to calculate rankings are adjusted at regular intervals. However, there are some general principles that you can follow to improve your SEO performance.
Marketers consider that the following plays a significant part in search engine rankings:
Keywords – Including relevant keywords in your website pages can boost the ranking, but ‘over-stuffing’ runs the risk of being penalized. Therefore, you have to work hard to get the balance right and make sure that any content is natural and useful.
Links – Adding links in your content to trusted sites is also deemed to improve ranking. Using links that add real value to your content are the ones that you should be going for. So, if you are using research results to add as evidence to your page, people will find value in this.
Image Tags – Tagging all of the images on your website with relevant tags will enable the search engines to identify them. If you leave the tags blank, the search engines will ignore your images, and this could hinder prospective clients and customers.
Meta Description – The meta description is a summary of text that appears under your website’s URL within the search page. It is important to get the right type of words here as it will persuade users to click on the links to your website.
PPC – Another effective way of driving traffic to websites is through paid traffic such as Pay Per Click. This is where you pay to display an ad for your website and each time someone clicks through to your website you pay a fee.
Marketing Channels – One of the best ways to get new customers is via email marketing. By constructing effective emails that persuade the recipients to either visit your website, call your office or email you, you will get higher numbers of customers. If you master the creation of good quality email content, with a strong call to action, you can drive significant numbers of potential customers to your website. Once you have a high number of visitors, you will need to persuade them of your expertise/quality of products through