How To Get Your Startup On the Map When You Have Limited Time and Money
If you’re a business owner, you know what it’s like to be thrown into the deep end in the first days of your startup. The pressure is high, the competition is strong, and funds are usually down to their last dimes. All the effort you’re putting in doesn’t seem to be giving anything back. Yet, it isn’t about how much work you put in, it’s about being smart with the work you’ve already got. Often, this will save you time and money. Once you’ve grasped how to make that big impact that you’ve been hoping for, you’ll be able to cement your spot on the map.
Make use of social media
Much of today’s marketing revolves around the world of social media. Whether you’re into it or not, traditional marketing methods will only get you so far. The most successful businesses these days combine a number of different marketing techniques, rather than just relying on one. Social media is now a hub for different companies to show what they’ve got to the millions of users online within seconds.
Many startups play on the anticipation users feel when they hear about something new, which is where some have the upper hand over even the most established of brands. The best thing here is that you don’t need heaps of money to push engaging content. It’s a great way to tackle a global reach in a short space of time once you’ve cracked it.
Enlist the help of an agency
Many people think that the trick to cutting costs is to do everything themselves. Though in some areas this does work, you can’t run an entire startup by yourself. Often, you end up plowing more and more money into ideas that perhaps aren’t the best ones. The most efficient way of spending your money in the early days is by turning to an affordable and successful agency to produce a killer marketing strategy.
Reliable companies like Click Intelligence will help you create a cost-effective plan that will benefit your business in the long run, and you can find out about more of their services by visiting clickintelligence.com. Investing in the right services at the start will ensure you’re not throwing away your precious money on risky ideas, and will provide you with a marketing backbone that you can rely on in years to come.
Don’t overthink- put yourself out there
Where some startups take risks in the early days, others go through a long and painful process of overthinking every move. It should come as no surprise that these extremes are not the best way to make an impact. However, you can take important tips from both. If you want to make as much of an impact as you can with little time in which to do it, it’s always a good idea to try an original marketing stunt.
It’s the oldest trick in the book, only now it’s moved to social platforms to use as its stage. One of the best examples is when GoldieBlox created a video that got 3 million views in two days. It’s only risky if the stunt costs money, which it doesn’t have to, and you have absolutely nothing to lose by giving it a try.