How to Incorporate Music in Your Marketing Campaign

Are you working hard to be a successful entrepreneur? Perhaps you’re still in school, but you’ve got a great product that you’ve managed to get off the ground. In order to get the product out there to the public, a marketing campaign is needed, and not just any campaign but one that resonates with the target audience, is intriguing, creates interest in the product, and gets the message across.

There are all kinds of tips and tricks when it comes to putting together a marketing campaign, and one of those tips is to incorporate music into it. When you look at the fact that millennials equate to $1.3 trillion dollars’ worth of economic spending power and 25% of the population in the US, then it's clear you need to find a way to reach them - and music can do just that. So let’s take a look at how you can use music to your advantage in your marketing campaign.

Music Connects with People in a Different Way

You may be asking why music is so important to include in your campaign, and the answer is very simple. It is able to connect with people on an emotional level. Once you can connect on that level, then you know you're getting their attention. Think back to some of the most popular and effective commercials over the past few decades. How many of those have included a song that has ended up trending after airing the commercial? Music is a deeply personal thing, and it tends to stick with you.

The Steps to Take

So now that you’re convinced that your campaign will be better off with music added, it’s time to figure out what to pick, where to find it, how to add it, and where/when to add it. While you can certainly pick a song that is already popular and trendy, often these marketing campaigns tend to pick things a bit more ‘off-the-beaten track’ shall we say, and original sounding. This is what helps to grab the attention of your audience.

Browsing through available music is easy thanks to the music sites that are not blocked online. These websites stream all kinds of different genres from popular to little known artists, so you can find exactly what you're looking for.

As for how to pick a song, think about your brand and the product/service you offer. One tip is to come up with a few keywords that describe your brand/product and then find music that uses those same keywords. This is a great way to narrow down the list of options. If you’re going to use more than one song, make sure you are consistent with what you’re picking. By picking a song that uses those keywords you will in fact be hammering home the message in your marketing campaign.

An Effective and Memorable Marketing Campaign

Incorporating music into your marketing campaign can truly take it to the next level and create something that is both effective and memorable for the target customer.

Guest PostsLogan Lenz