Setting Base for Next Generation SEO – A Few Insights to Gain
The world of SEO has gone through a major evolution over the last decade, and it is time to bring out your best moves to have an impact. If you have suffered as a result of the latest algorithmic changes or due to insufficient strategies, you
should think about employing the next-gen techniques that are taking over the industry.
Due to the changing market demands and technological advancements, experts have come up with innovative strategies and tactics to fight the competition. Understanding this new approach to SEO is essential in making your campaigns successful. Going by the old rules will not give you impressive results anymore. Let's discuss some of these aspects of today's search engine optimization.
Rationale of search engine optimization
SEO logic is much simpler now. If we can accurately draw out what factors the latest search engine algorithms favor, we have a chance to succeed and take ourselves to the top. The reward here is high ranking, which means the more visibility of your website, more traffic, more leads and more business!
Game is still on
Modern search algorithms are smart, and they can differentiate between good and bad tactics. However, they are still not as refined as the human brain. By thinking creatively, you can produce game-changing strategies that will outsmart even the best algorithms. As rightly said by Sergey Brin, the famous Russian-American computer scientist, "there is no such thing as spam, but there are only bad algorithms." If a spam practice still exists, it implies flaws in the algorithm, which still needs plenty of work to improve.
There are many other problems in terms of incentives. Search engines get their share of money not just through the relevance of the search results they offer, but also through advertising. Unless this competition is balanced between various search engines, which wasn't the practice for many years now, the results may remain only as "fair enough." So, the fundamental question Fort Lauderdale SEO experts wanted to find an answer to is "whether a search engine actually wants a searcher to find the most relevant info in the top search results."
Primarily, a typical case would be something a bit more subtle, which will not be good news for those who purely rely on the virtue of the algorithms.
Secondly, search engines would actually prefer the money spent on SEO to go into PPC. If it is reasonably cheaper to outwit search engine algorithm than running PPC, then merely no one will bother about PPC.
From this perspective, SEOs are a potential threat to paid advertising business, but still, the incentives for a webmaster may remain as reducing the actual marketing spend. Search engines may, therefore, have an incentive of driving up the cost of optimization.
Playing the algorithms
Search engines do engage in a mix of adjustments to tackle the effectiveness of SEO. As of late, they have been ramping up activities in both the areas and find enthusiastic optimization as a real problem. In this way, bestlehighvalleyseo is identified as significant because it works.
The very moment something starts to work too well and the knowledge of how to accomplish it becomes global, search engines further rearrange the game to make it difficult. This trend tends to affect the "low-hanging fruit plucking approach." Anything that is easy, widely known, and cheap to do is regularly practiced.
Consider link building as an example. It is well known to all that quality links will ultimately result in natural top rankings. Google recently revamped this area too with a mix of new adjustments and FUD to trouble those who used to buy links. Now, the webmasters have a ridiculous scenario in which they are paying to get those links removed, and the web quality team of Google laughs at it. There is also a cottage industry which flourished in response to it where there are providers demanding money to delink.
The value of content
SEO is still more about content, and the available info does not suggest that it is a negative to have a lot of content. However, the important thing is where the content sits. If the domain consists of a solid link structure, then the content may be less than stellar. If the website you own lacks in a stellar link graph, it actually becomes vital to maintain highly engaging content.
For the webmasters, the real problem with this algorithm-centric approach is that when it changes, the plan also needs to be revamped. It is attractive to the people who want to chase the algorithms and win. However, it does not work the same way for those who do not have the time, money or primary interest in this chasing game. To conclude, we can say that the "Next gen SEO" is actually the same core marketing, while keeping the search engine centric approach pretty stable.
Author Bio: Kim Bell is a computer scientist cum digital marketing researcher who works as a freelance Fort Lauderdale SEO consultant for many reputed organizations. She used to publish expert guides for those who are looking for new ways in technology, especially digital marketing.