Using Instagram as a Marketing Tool
Social media has revolutionized the way we function day by day. With the emergence of
popular social sites such as Facebook, Twitter, Instagram and Pinterest, new and more
innovative ways to use these social platforms are emerging. Instagram has been used to
gain popularity on a global scale, it is no wonder that marketing companies have embraced
it as a much welcome marketing tool.
The advantages of using Instagram to market your goods or services are numerous
including the fact that it is free, reaches a large number of people of different niches and
backgrounds, and it also provides for a platform to express creativity and project a positive
Below are tips on how you can use Instagram effectively to market your goods or services.
1. Create an online brand
Creating your online brand will ensure that your followers are able to recognize you and
your products almost instantly. Make sure that your followers familiarize themselves with
who you are, what your products are and what services you offer. This can be done in the
bio section by being clear cut and precise as well as interesting in your introduction. Once
you create an audience that is aware of your brand, they will feel safer trusting the quality
of the product or the quality of service you offer.
2. Create a signature look or logo
Create a signature look for your Instagram page. This can be done by using a logo on all
your pictures, a badge or simply using a signature look for all your uploads. You can
achieve this by using Instagram filters or apps that can customize the look you are aiming
3. Make use of Available apps to help in gaining followers
In marketing, numbers really matter. The more Instagram followers you have, the more
exposure you get. There are various apps available to gain more followers and likes such as
instamacro. These apps will greatly help you in increasing traffic to your Instagram page
and will therefore translate to better business. Adding more followers and likes also tends
to help create confidence in your brand.
4. Use hashtags
Hashtags are a great way to draw attention to your picture or video. When someone uses
the search option on Instagram, it brings up all the pictures and videos that have the
hashtag of the key word in the description. Hashtags are therefore a great way to promote
5. Make purchasing easy
How do you make purchasing easy on your page? By providing the information needed for
a quick and stress free purchase. Use links to direct followers to your website, readily
provide a telephone number whereby one can reach you for more inquires and place an
email address in your bio. Make it easy for your followers to get in touch with you should
they need to. This will make it easier for them to engage you.
Instagram is an excellent tool to market your products or services. Anyone who is
interested in an innovative and stress free way to connect to a larger, more diverse
audience should try Instagram.
Bill Williamson is a social media strategist. He teaches young entrepreneurs to use social
media in marketing and to adopt innovative inventions such as instamacro in their quest.
He holds seminars all over the country.