Using Instagram as a Marketing Tool / by Logan Lenz

Social media has revolutionized the way we function day by day. With the emergence of 

popular social sites such as Facebook, Twitter, Instagram and Pinterest, new and more 

innovative ways to use these social platforms are emerging. Instagram has been used to 

gain popularity on a global scale, it is no wonder that marketing companies have embraced 

it as a much welcome marketing tool.

The advantages of using Instagram to market your goods or services are numerous 

including the fact that it is free, reaches a large number of people of different niches and 

backgrounds, and it also provides for a platform to express creativity and project a positive 

image.

Below are tips on how you can use Instagram effectively to market your goods or services.

1. Create an online brand

Creating your online brand will ensure that your followers are able to recognize you and 

your products almost instantly. Make sure that your followers familiarize themselves with 

who you are, what your products are and what services you offer. This can be done in the 

bio section by being clear cut and precise as well as interesting in your introduction. Once 

you create an audience that is aware of your brand, they will feel safer trusting the quality 

of the product or the quality of service you offer.

2. Create a signature look or logo

Create a signature look for your Instagram page. This can be done by using a logo on all 

your pictures, a badge or simply using a signature look for all your uploads. You can 

achieve this by using Instagram filters or apps that can customize the look you are aiming 

to achieve. 

3. Make use of Available apps to help in gaining followers

In marketing, numbers really matter. The more Instagram followers you have, the more 

exposure you get. There are various apps available to gain more followers and likes such as 

instamacro. These apps will greatly help you in increasing traffic to your Instagram page 

and will therefore translate to better business. Adding more followers and likes also tends 

to help create confidence in your brand.

4. Use hashtags

Hashtags are a great way to draw attention to your picture or video. When someone uses 

the search option on Instagram, it brings up all the pictures and videos that have the 

hashtag of the key word in the description. Hashtags are therefore a great way to promote 

your visibility.

5. Make purchasing easy

How do you make purchasing easy on your page? By providing the information needed for 

a quick and stress free purchase. Use links to direct followers to your website, readily 

provide a telephone number whereby one can reach you for more inquires and place an 

email address in your bio. Make it easy for your followers to get in touch with you should 

they need to. This will make it easier for them to engage you.

Instagram is an excellent tool to market your products or services. Anyone who is 

interested in an innovative and stress free way to connect to a larger, more diverse 

audience should try Instagram.

About Author

Bill Williamson is a social media strategist. He teaches young entrepreneurs to use social

media in marketing and to adopt innovative inventions such as instamacro in their quest. 

He holds seminars all over the country.